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What is a logo with words?
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May 20, 2021 · Logos with words make it easier and quicker to get the brand name across and add another element to your logo. Some of the most memorable logos are nothing but text - CNN, Disney, and the infamous NASA worm. Creating a word-based logo isn't as simple as using a fancy font.
- Wordmark logo. A wordmark is the custom design of a brand name. It includes the exact typeface, color, letter spacing, and arrangement of a word. The whole design is wrapped up in the typography, the nuanced handling of the letters only without additional symbols or graphics.
- Brandmark logo. A brandmark is a symbol that represents a brand without the accompanying name. The world’s most recognizable companies use brandmarks because they’re so well-known that a symbol is sufficient.
- Lettermark logo. A lettermark is like a logo’s monogram. It’s the design of a brand’s initials only. Sports teams often use lettermarks as part of their greater branding systems.
- Logo lockup. While a wordmarks, brandmarks, and lettermarks can operate separately, they can also appear “locked together” as a lockup. This is the exact arrangement of the individual pieces to create a new whole.
Aug 24, 2023 · Logos with words are the synthesis of typography and imagery. The amalgamation of text and visual elements results in a logo that is as informative as it is visually appealing. These logos typically comprise the brand name, tagline, or a keyword associated with the business.
- Monogram logos (or lettermarks) Monogram logos or lettermarks are logos that consist of letters, usually brand initials. IBM, CNN, HP, HBO… Noticing a pattern, yes?
- Wordmarks (or logotypes) Similar to a lettermark, a wordmark or logotype is a font-based logo that focuses on a business’ name alone. Think Visa and Coca-Cola.
- Pictorial marks (or logo symbols) A pictorial mark (sometimes called brand mark or logo symbol) is an icon—or graphic-based logo. It’s probably the image that comes to mind when you think “logo”: the iconic Apple logo, the Twitter bird (now known as X), the Target bullseye.
- Abstract logo marks. An abstract mark is a specific type of pictorial logo. Instead of being a recognizable image—like an apple or a bird—it’s an abstract geometric form that represents your business.
- Brand Marks. Brand marks – or pictorial marks – are logos that are made up of a graphic symbol or icon, one that (usually) represents a real-world object.
- Abstract Logo Marks. Abstract logos are your conceptual, think-about-the-big-picture logos. Like brand marks, an abstract logo consists of just a symbol – but one that is tailor-made for you.
- Mascots. Arguably the most family-friendly type of logo, mascots are images of a character or person that act as a visual representation of your business.
- Combination Marks. The name is pretty self-explanatory, but combination logos incorporate – combine – both images and words into their design. Combination mark logos include any combination of images and words that you choose; you can pair a letterform with a mascot, a monogram with an abstract image – whichever combination speaks to you the most.
Apr 2, 2024 · For the sake of conciseness, consider all types of logos with a graphic and a letter or word, a combination mark. Regardless of whether the visual is a symbol, abstract or mascot or if the font is used as a wordmark, lettermark, letterform or monogram.
Jun 24, 2020 · Symbol, emblem, wordmark: A comprehensive guide to logo types. What’s the difference, and why it matters. Jon Robinson. ·. Follow. Published in. UX Collective. ·. 6 min read. ·. Jun 24, 2020. 1. General Mowers branding by Wild Giant Studio.
