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With the 2021 launch of the new Sony Group structure, we have renewed the Motion Logo* of the Sony logotype. Based on Sony's Purpose, this Motion Logo expresses Sony as a “Creative Entertainment Company with a solid foundation of technology” getting closer to people and filling the world with emotion.
- Japanese
2021年、ソニーグループの新体制発足にあわせ、 ソニーはソニー...
- Japanese
Jun 24, 2022 · Sony’s new Motion Logo is the product of an unprecedented branding effort, one where creators from inside and outside the Sony Group will continue to collaborate to forge designs and harmonize the results to Sony Group companies’ array of video content via infinite variations on a central theme. In this story, the people behind the development project reveal how the Motion Logo came to be.
Identity originally designed in-house by Yasuo Kuroki in 1961 and modified in 1969 and 1973. Language : English. Publication date : 2007. Country : Japan. Tags : Electronics Featured. Amount of pages : 100. Others manuals from the same brand. finch05. October 22, 2024 at 12:46 am.
Aug 31, 2023 · The Power of Legacy. But let’s not forget, this logo is also a tribute to Sony ‘s roots. The typeface used in the logo comes from the tradition of Japanese brush strokes. You can see it in the flowing lines of the logo. It’s a mark of respect to the company’s origins, and a reminder of the artistic heritage that Sony is built upon.
- History and Evolution of The Sony Logo
- Sony Logo Design Elements
- The History of Sony
- Final Word on The History of Sony
The Sony logo has had quite a rich history, including six redesigns, though only the initial two versions were quite different from the classic logotype we all know today.
Shape: The present Sony logo version comprises a simple logotype that was unveiled in 1959. Some branding experts say that the logotype communicates simplicity and strength. The logotype has undergone several minor modifications throughout its history, mostly based on the recommendations of the ex-Sony president and chairman Norio Ohga. Most of the...
Headquartered in Tokyo, Japan, Sony Corporation is a world-famous multinational conglomerate. Its diversified business consists of industrial and consumer electronics, entertainment, gaming, and financial services. Sony owns the world’s biggest music entertainment business, the world’s biggest gaming console business, as well as one of the biggest ...
Sony is a world-renowned Japanese technology conglomerate founded by Masaru Ibuka and Akio Morita in 1946. It’s one of the biggest producers of multimedia and electronics. It produces records, household appliances, and digital devices, as well as provides financial services. Sony’s other businesses include pictures, music, online companies, and com...
Feb 27, 2024 · The Evolution of Sony’s Logo. Over the decades, the Sony logo has evolved to keep pace with the ever-changing landscape of design and consumer expectations. The Logo’s Transformation Through the Decades. In the 1960s, the Sony logo underwent significant changes, with the introduction of cleaner lines and a refined minimalist aesthetic.
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Motion Logo (2022) The Motion Logo of the Sony logotype refers to the Sony logotype used in audio visuals, such as at the end of a TV commercial and opening of a film. While many companies tend to use a single, standard motion logo for all their content, Sony wanted to break from convention and create something different: a Motion Logo that ...
