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With the 2021 launch of the new Sony Group structure, we have renewed the Motion Logo* of the Sony logotype. Based on Sony's Purpose, this Motion Logo expresses Sony as a “Creative Entertainment Company with a solid foundation of technology” getting closer to people and filling the world with emotion.
- Japanese
2021年、ソニーグループの新体制発足にあわせ、 ソニーはソニー...
- Japanese
Visuals: The sequence starts with the 2021 Sony logo. Then, the logo transitions to the Sony Pictures Home Entertainment logo, but without the "HOME ENTERTAINMENT" text and filmstrip line. It is also positioned upwards. Closing Variant: The superimposed closing variant features a print version of the Sony Pictures Entertainment logo in white ...
Sony Entertainment, Inc. is an American entertainment company established in 2012, focusing on Sony's film, television and music businesses. It is a subsidiary of the Japanese Sony Group Corporation and managed by Sony Corporation of America. The logos shown are also used as Sony's motion logo used in the dates, in the era shown below.
On a USA VOD print of the movie 50 First Dates, the logo, as well as the entire credits sequence, are sped up heavily due to time compression. Starting in 2022, an updated version of the 2017 logo exists, with the 2021 Sony Entertainment logo being used, it then transitions to a still shot of this logo.
May 25, 2021 · Sony’s Motion Logo evolves! With the 2021 launch of the new Sony Group structure, we are happy to share the new Motion Logo of the Sony Logo in TV commercials and other visual media. Based on...
Jun 24, 2022 · Sony’s new Motion Logo is the product of an unprecedented branding effort, one where creators from inside and outside the Sony Group will continue to collaborate to forge designs and harmonize the results to Sony Group companies’ array of video content via infinite variations on a central theme. In this story, the people behind the development project reveal how the Motion Logo came to be.
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May 6, 2024 · Vivo (2021, Netflix): Transitioning from the Columbia variant on a multicolored retro-like city is the Sony Pictures Animation text drop down and position itself, as the logo becomes full color on a black background. Then the screen zooms in and transition into the second "A" in "ANIMATION", seguing into the opening sequence.
