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Jul 11, 2024 · Keeping up with the shifting needs of today's consumer, Vera Bradley has unveiled a complete brand transformation today, which includes a new logo, in-store overhaul, and renewed digital experience next to a new, elevated range of products that celebrate Vera Bradley's heritage as well as her customer's unique sense of style.
Sep 18, 2024 · The popular bag brand first teased its new reproach through TikTok on July 9, with the caption “Rediscover Vera Bradley” letting TikTok users know that something was coming. Two days after the brand’s initial tease, it used similar marketing on another social media platform: Instagram.
Nov 29, 2021 · And she’s had a makeover for a new store in SoHo. GoodMRKT, at 411 West Broadway in New York City, features a six-foot papier mâché version of the winged emissary of wonder in its window....
Jul 12, 2024 · Beloved functional accessory brand Vera Bradley has unveiled a full transformation of its brand logo, product line, in-store experience and digital presence. In a press release, the brand reassured its loyal customers that the biggest product change is the fabrications with a handful of new silhouettes.
Jun 24, 2024 · 2024 has not been kind to bag-maker Vera Bradley. Now the company is getting ready for a refresh in the second half of the year.
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As part of the full brand transformation, Vera Bradley has revamped all elements of its retail experience – both online and in-store – providing customers with a new way to shop its...
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Jul 12, 2024 · Under a rebrand, Vera Bradley is playing more with solids and mix-and-match patterns. It’s adding more sizes and silhouettes of bags. It’s using softer fabrics and returning to leather, an area once popular for Vera Bradley. It’s getting a new logo, a new store design and a new website look.
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