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- FORT WAYNE, Ind., July 11, 2024 (GLOBE NEWSWIRE) -- Vera Bradley, Inc. (Nasdaq: VRA) (the “Company”) and its iconic American bag, luggage, and lifestyle brand, Vera Bradley, today unveiled a full transformation aimed at reinvigorating the business and restoring brand relevance – featuring a new logo, in-store renovations, an optimized website experience, and updated digital channel presence – as well as a new, elevated product line that celebrates customers’ unique sense of style and encourages...
www.globenewswire.com/news-release/2024/07/11/2911866/0/en/It-s-a-New-Day-Vera-Bradley-Announces-Brand-Transformation-as-it-Modernizes-For-Today-s-Customer.html
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Sep 18, 2024 · Vera Bradley has announced a “brand transformation” to stay modern for its customers, using marketing strategies to utterly rebrand the company. The popular bag brand first teased its new reproach through TikTok on July 9, with the
As part of the full brand transformation, Vera Bradley has revamped all elements of its retail experience – both online and in-store – providing customers with a new way to shop its selection...
- Vera Bradley, Inc.
Jul 12, 2024 · Beloved functional accessory brand Vera Bradley has unveiled a full transformation of its brand logo, product line, in-store experience and digital presence. In a press release, the brand reassured its loyal customers that the biggest product change is the fabrications with a handful of new silhouettes.
Jul 11, 2024 · Vera Bradley unveils elevated products, new silhouettes and fabrics under new strategy. The brand also introduced new styles and silhouettes, many of which were an evolution of previously best-selling items such as backpacks and duffel bags, reinventing and modernizing them in terms of fabric, shape, and color.
Jun 24, 2024 · 2024 has not been kind to bag-maker Vera Bradley. Now the company is getting ready for a refresh in the second half of the year.
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Jul 11, 2024 · The company unveiled a new look on Thursday, rolling out a new logo and tons of new product offerings in what they call a “full 360 transformation”. The brand is known best for its travel accessories including luggage, duffel bags, handbags, and backpacks.
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