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Jun 11, 2021 · Now WarnerMedia, in a bid to maximize its streaming base, has rolled out a cheaper version of HBO Max with ads — $9.99 monthly, 33% less than the regular $14.99 no-ads plan.
- Todd Spangler
May 19, 2021 · WarnerMedia CEO Jason Kilar at the company's virtual upfront presentation to advertisers in May 2021. Unshackling itself from years of streaming and premium cable restraints, WarnerMedia...
May 19, 2021 · NEW YORK (May 19, 2021) – Two years since its last in-person Upfront event, WarnerMedia took center stage this week to present its unified offering to advertisers through a newly expanded portfolio of brands and franchises.
Jun 30, 2021 · WarnerMedia said Wednesday that it has completed all major ad-agency negotiations, concluding “the most successful Upfront marketplace in the company’s history” but giving no details.
Mar 10, 2022 · On Tuesday, Variety outlined how WarnerMedia’s HBO Max, whose nearly one-year-old ad-supported tier has thus far excluded HBO-branded shows from commercial interruptions, has begun experimenting...
- Josef Adalian
- West Coast Editor
Dec 13, 2021 · WarnerMedia spent 2021 crafting a marketing multiverse around its iconic intellectual property, from extensive “Rick and Morty” tie-ins to deploying its DC superheroes to enact change.
Jun 30, 2021 · Ad buyers have suggested marketers are moving their dollars out of traditional TV and into new streaming video outlets like Warner’s HBO Max, which has commanded significant rates but also...
