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Time Warner logo. The mark was designed by Steff Geissbuhler in 1989, while working at New York-based Chermayeff & Geismar. Today the symbol is used by Time Warner Cable, and the design was altered (below) by The Brand Union.
- Chermayeff & Geismar
Ivan Chermayeff and Tom Geismar met as students at Yale in...
- Western Trademarks for The Chinese Culture
Mehmet Gözetlik’s Chinatown project explores how Western...
- Chermayeff & Geismar
I have the tattoo. I like to tell people it's the TWC symbol. They probably wonder why it looks like it's drawn in blood.
- 1990 – 1993
- 1993 – 2001
- 2001 – 2003
- 2003 – 2018
- 2018 – 2019
- 2019 – 2022
In 1990, Warner Communications and Time Inc. merged to become Time Warner. Designers from Chermayeff & Geismar developed a graphic mark for the newly formed company in the shape of a blue spiral, to which another curved line is attached. The upper part of the form resembles a hypnotized eye, while the center of the emblem resembles an ear shell. Th...
In 1993, New York design agency Anspach Grossman Portugal made the Time Warner logo more traditional, leaving only the brand name. Now it is made in the elegant Electra typeface with delicate serifs and is placed between two horizontal lines. All elements are black.
The company merged with America Online and supplemented its name with the acronym “AOL.” These same letters were added to the word mark, the color of which was changed to blue. In addition, designers from Landor Associates used Times New Roman instead of Electra to bring the inscription style closer to the classic and converted some glyphs to lower...
In 2003, the company again became known as Time Warner, which was reflected in its emblem. In this version, the phrase is written in the Bodoni BE Regular font. All letters, except the initial ones, are lowercase. The dot is missing above the “i” – it didn’t fit because of the overly narrow inter-letter intervals. Both words are written together an...
AT&T Corporation bought Time Warner and renamed it WarnerMedia, as Time Inc.’s assets were spun off into a separate company. In the new logo, the inscription is set in AT&T’s proprietary Aleck Sans typeface and divided into two color blocks: the black “WARNER” and the gray “MEDIA.” All letters are uppercase and bold.
In 2019, it was decided to modify the typeface and convert all letters, except for “W” and “M,” to lowercase. Now both parts of the inscription are black and differ only in different weights: in the word “MEDIA,” the glyphs are thinner than in “WARNER.” Wolff Olins carried out the rebranding. The new logo was used from October 2019 until 2022, when...
- January 10, 1990-April 8, 2022
- New York City, U.S.
- Steve Ross
- warnermedia.com
WarnerMedia, LLC was a wholly-owned entertainment and media subsidiary of American telecommunications conglomerate AT&T. It was founded on January 10, 1990 as Time Warner from the merger of Time Inc. and Warner Communications. The company's original identity was created by Chermayeff & Geismar...
Apr 24, 2022 · Original file (1,890 × 393 pixels, file size: 138 KB, MIME type: image/png)
Jul 14, 2024 · Time Warner logo. From Wikimedia Commons, the free media repository. 1972 - 1990. 1990 - 2018. 2000 - 2003. Categories: Warner Bros. Discovery. Gallery pages of logos.
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Jun 22, 2018 · As part of the deal, the Time Warner name will now cease to exist; it will instead be replaced by the new “WarnerMedia” moniker, which is also accompanied by a new, all-caps logo that is executed in a modern sans-serif type featuring “Warner” in black and “Media” in grey.
