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Time Warner logo. The mark was designed by Steff Geissbuhler in 1989, while working at New York-based Chermayeff & Geismar. Today the symbol is used by Time Warner Cable, and the design was altered (below) by The Brand Union.
- Chermayeff & Geismar
Ivan Chermayeff and Tom Geismar met as students at Yale in...
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- Chermayeff & Geismar
- Overview
- Time Warner (first era)
- AOL Time Warner
- Time Warner (second era)
- WarnerMedia
- References
This page only shows primary logo variants.
For other related logos and images, see:
1990–1993
Typography: Futura Extra Bold Launched: January 10, 1990 The company's original identity was created by Chermayeff & Geismar, and included an "eye-ear" logo designed by Steff Geissbuhler (which was adopted for Time Warner Cable).
1993–2001
Typography: Electra Launched: April 1993 In April 1993, Time Warner's eye-ear logo was replaced by a more reserved and traditional serif-based wordmark created by Anspach Grossman Portugal.
2001–2003
Typography: Times New Roman Launched: January 11, 2001 In January 2000, AOL stated its intentions to purchase Time Warner for $164 billion. The deal, officially filed on February 11, 2000, employed a merger structure in which each original company merged into a newly created entity. The Federal Trade Commission cleared the deal on December 14, 2000, and gave final approval on January 11, 2001; the company completed the merger later that day. The deal was approved on the same day by the Federal Communications Commission, and had already been cleared by the European Commission on October 11, 2000. The combined company was renamed as AOL Time Warner Inc. Landor Associates was responsible for designing the new logo, which retained the last one's horizontal lines, but added the word "AOL" next to "TIME WARNER", which had been re-rendered as "Time Warner". Also, the wordmark was colored blue, and the lines were recolored in a pale shade of blue. The font for the name of the company is Times New Roman.
2003–2018
Typography: Bodoni BE Regular (modified) Launched: October 16, 2003 Starting in November 2002, the company alternated with the Time Warner and AOL Time Warner names, until October 16, 2003, when its name was legally and officially reverted back to Time Warner. The logo used upon reverting back to Time Warner retained the blue color from the previous logo, but removed the horizonal lines above and below the wordmark, uses the Bodoni BE Regular font, and no spaces between the words "Time" and "Warner"; thus, the logo (as well as on its byline below the logos of its subsidiaries) is stylized as "TimeWarner". Lippincott Mercer was hired to create the company's new corporate identity. The Time Warner name was concurrently used with the WarnerMedia name from June 14, 2018 to 2020 as the former is still used on some uses such as on some merchandising products of its subsidiaries like at the back of Infinity Train: Book One DVD by Cartoon Network which released on April 21, 2020.
2018–2022
Typography: AT&T Aleck Sans (custom-designed for AT&T) Launched: June 14, 2018 On October 22, 2016, AT&T announced its intent to acquire Time Warner for $85 billion. The United States Department of Justice attempted to block the acquisition. However, on June 12, 2018, District Judge Richard J. Leon ruled in favor of AT&T, thus allowing the acquisition to proceed with no conditions or remedies. Two days later, AT&T announced it had closed the acquisition, renaming Time Warner as WarnerMedia after having de-merged and spun off its former Time Inc. properties back into a separate company that was later purchased by Meredith Corporation. Despite the next logo being introduced a year later, this logo continued to be used on-screen for New Line Cinema and Warner Bros. Pictures until 2021 and March 18, 2022 (a few weeks before WarnerMedia went defunct and became Warner Bros. Discovery), respectively.
2019–2022
Typography: AT&T Aleck Sans (modified) Launched: October 17, 2019 On October 17, 2019, the previous logo was overhauled to change the font, removed the gray color used on the Media portion, removed the uppercase wordmark in favor of highlighting the name's appearance when typed, and bolded the Warner segment. This wordmark was designed by Wolff Olins. On May 16, 2021, it was reported that AT&T was in talks with Discovery, Inc. for it to merge with WarnerMedia, forming a publicly traded company that would be divided between its shareholders. The proposed spin-off and merger was officially announced the next day. The merger was completed on April 8, 2022. The company went defunct four days later on April 12, 2022, but despite this, the WarnerMedia name continues to used on press releases relating to the subsidiaries of its successor, Warner Bros. Discovery, and also NBA websites and some Warner Bros. Discovery subsidiaries.
Jul 14, 2024 · Time Warner logo. From Wikimedia Commons, the free media repository. 1972 - 1990. 1990 - 2018. 2000 - 2003. Categories: Warner Bros. Discovery. Gallery pages of logos.
Jan 10, 1990 · AT&T Corporation bought Time Warner and renamed it WarnerMedia, as Time Inc.’s assets were spun off into a separate company. In the new logo, the inscription is set in AT&T’s proprietary Aleck Sans typeface and divided into two color blocks: the black “WARNER” and the gray “MEDIA.”
- January 10, 1990-April 8, 2022
- New York City, U.S.
- Steve Ross
- warnermedia.com
Apr 24, 2022 · Original file (1,890 × 393 pixels, file size: 138 KB, MIME type: image/png)
Jun 22, 2018 · As part of the deal, the Time Warner name will now cease to exist; it will instead be replaced by the new “WarnerMedia” moniker, which is also accompanied by a new, all-caps logo that is executed in a modern sans-serif type featuring “Warner” in black and “Media” in grey.
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Logo (2003) Visuals: On a blocky blue background, various clips of AOL Time Warner's films and TV shows appear on screen. Then they all move to the left and " AOL Time Warner " in Times New Roman surrounded by lines zooming out. Technique: 2D animation. Audio: The closing theme of the corporate reel.
