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Jan 24, 2024 · A street address and phone number imply that you are reachable, and are therefore a real company. Real = credible, at the risk of stating the obvious. So, it makes sense that found that 62% of consumers think contact information is the most important element on a website. Visitors will most likely be looking for it in your footer, and possibly ...
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Technical errors on your website are a sure way to scare visitors away to competitor sites. Not only are technical glitches frustrating for users, they also affect their confidence in your website, business, blog, or store. Here are some common technical errors you should avoid: 1. Broken links 2. Slow-loading pages and images 3. Server errors 4. B...
Have you ever landed on a website and seen this message from Google? It hardly inspires trust, does it? To avoid this rather alarming message appearing in front of your visitors, your site needs an SSL certificate. SSL stands for secure socket layer, and it works by encrypting information passing between your site and your visitors. In short, it pr...
Did you know that 75% of people’s judgements of credibility come from design?Branding and design choices on your website aren’t superficial – they have a huge impact on your site’s credibility. When choosing colors, fonts, and styles, make sure you keep designs consistent across your website, social media, emails, packaging, and so on – a study by ...
Have you heard of color psychology? It’s the belief that different colors create emotional responses in people, making colors a powerful tool in branding. For example, red can create a sense of excitement, but it’s also a warning color – too much of it can be overwhelming. A poorly chosen color scheme will make your website look amatuer and unprofe...
Fonts are often overlooked, but they’re just as important as your color scheme – for example, would you hire a wedding planner if they used comic sans on their website? Probably not! The key thing about fonts is that they must be easy to read – if your font is too complex, small, or doesn’t show up against your background color, people won’t bother...
Everyone hates grainy, low quality images. Nothing screams “amateur” like a murky, poorly-lit, low resolution image (just check out the example below), so always make sure all your media is top notch. You can find professional, free stock photos from sites like Unsplash, or you could hire someone on Fiverrto take or simply edit photos for you! If y...
The same principle applies to logos as it does with images – you need a high quality logo to use across your website, social media, and email. This will help with your brand consistency too! You can use a logo maker such as Tailor Brands, which you can use for free or choose a premium plan if you want areallyprofessional logo.
People need to navigate your site without having to overthink it. As soon as a visitor has to ask “where is this thing I’m looking for? Why can’t I find it?” you’re in danger of losing them. Name each page in your menu, and make your menu easy to find on every page.
Your website can tick all the credibility boxes out there, but if your content is a mess your visitors will backtrack to Google as fast as the back button can take them. Use simple, easy to understand language, in short bite-size chunks. Use headings, don’t use complex words, and front-load important information so that readers in a rush can easily...
Proof-read your website copyto make sure there are no typos or grammatical mistakes. The odd error is bound to slip in now and then, but if your content is riddled with confusing and obvious mistakes it’s going to put people off. They’ll start to lose faith in what you’re saying, even if you’re an expert! Simple spell-check, tools like Grammarly, o...
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Nov 28, 2023 · Investors: A company’s reputation points to its potential for growth and stability long-term. A strong, positive reputation signals better financial performance and lower risk. Investors want to know about a business’s reputation to gauge public perception and evaluate long-term viability. Press and Journalists: Media professionals ...
Jan 29, 2024 · Key Takeaways. Website credibility is crucial to ensure the authenticity and reliability of online information. Evaluating the credibility of a website involves considering its design, content, sources, author expertise, testimonials, and domain name. Red flags and warning signs can help identify websites that may not be trustworthy or credible.
Aug 29, 2023 · One of the simplest ways to identify a potentially fraudulent company is the absence of concrete evidence of its existence in the physical world. Begin by verifying if the company you're dealing with has a physical location. Locate an address on the company's website; if it's a registered office, even better.
Jun 22, 2020 · Some tips for naming your website. Shorter the better: In general, when it comes to the length of your domain, shorter is better. Aim for 6-14 characters – and remember the shorter, the better ...
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A reliable & secure website can help a company achieve this. Virtually anyone can create a website but not anyone is a professional web developer. Attempting to build a website without training, education and experience is risky and can lead to big problems for the website owners and consumers alike. When consumers search for information online ...
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