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  1. Reinforce your video ad strategy. Bring direct-response Connected TV to your media mix. Support your media strategy with Connected TV. Net-new channel to drive incremental ROI.

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  1. Upload your creative. We'll help you ensure you have a 15 or 30 second ad ready for the big screen. You can use existing TV assets, easily transform your social media assets into a TV-ready ad, or use our AI partner tools to create a new asset in minutes. Getting started tip: Your ad will be approved or rejected within 1 business day.

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      Creative. With custom content, integrations and more, our...

  2. www.paramount.com › about › businessesAdvertising - Paramount

    Creative. With custom content, integrations and more, our Paramount Brand Studio team develops creative solutions that seamlessly put your brands into the context of our programming and make you a part of the cultural conversation. Additionally, the CBS Sports Creator Studio connects advertisers with influencers who will develop custom content ...

  3. Jul 1, 2024 · By Elan Ganz. Paramount Advertising: The Most Effective Strategies. Marketing. Every marketer’s goal is to maximize return on investment (ROI) and ensure that their message reaches the most receptive audience. As technology evolves, so does the approach to advertising. Paramount+, the streaming service from the iconic Paramount Pictures ...

  4. Mar 10, 2022 · Like other streaming services, brands in Media, Retail, Finance and Tech all invest in Paramount+ ads. Additionally, Pharma accounted for 6% of buys. Media accounted for 26% of the yearly ad spend, growing at 19% QoQ. Meanwhile, Finance, Tech and Retail accounted for 12%, 10% and 10%, respectively. On average, ad buys increased by 15% every month.

  5. Jun 17, 2022 · June 17, 2022 12.01 Europe/London By Julian Clover. New TV adverts starring Uma Thurman and some of the stars of Paramount+ are part of a major campaign spanning TV, cinema. print, digital ...

  6. Jan 6, 2023 · Continued ad innovation is important to Paramount: We expect Pluto TV to gain an incremental $540 million in ad revenue by 2024 (57.2% two-year growth) when compared with 2022—in the US alone. During that same two-year period, Paramount+ will add another $316.8 million in incremental ad revenue for 95.8% growth in its flagship market.

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  8. Paramount Ads Manager is the source for businesses of all sizes to run ad campaigns on TV across Paramount Plus, Pluto TV, CBS Entertainment, CBS News, CBS Sports, MTV, Comedy Central and more

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