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Instead, Alibaba is what you get if you take all the functions associated with retail and coordinate them online into a sprawling, data-driven network of sellers, marketers, service providers ...
Alibaba's businesses are comprised of China commerce, international commerce, local consumer services, Cainiao, cloud, digital media and entertainment, and innovation initiatives and others.
- Customer Segments
- Value Proposition
- Channels
- Customer Relationships
- Key Activities
- Key Partners
- Key Resources
- Cost Structure
- Revenue Streams
Alibaba has a multi-sided business model, with two interdependent customer segments that are both needed in order to operate: buyers and sellers. These groups include consumers and businesses in different combinations (Business-to-Business, Business-to-Consumer, and Consumer-to-Consumer).
Alibaba offers five primary value propositions: accessibility, customization, convenience, risk reduction, and brand/status. The company creates accessibility by enabling buyers and sellers to connect. The most difficult connection it facilitates is enabling Chinese small businesses to sell to buyers overseas. The company enables customization by p...
Alibaba’s main channel is its website. It also utilizes a sales team consisting of field sales and telephone sales personnel who sell membership packages to registered members of its wholesale marketplaces. The company promotes its offering through its social media pages.
Alibaba’s customer relationship is primarily of a self-service, automated nature. Customers utilize the service through the main platform while having limited interaction with employees. The company’s website provides self-help resources such as videos and answers to frequently asked questions. That said, there is a personal assistance component in...
Alibaba’s business model entails maintaining a robust common platform between two parties: product/service buyers and sellers.
Alibaba maintains the following types of partnerships: 1. Marketing Affiliates – Firms that promote the company’s sellers by placing marketing displays on their platforms (websites, mobile apps, etc.); they receive a payment from sellers 2. Logistics Service Providers – Firms that provide logistics services; they include line haul service providers...
Alibaba’s main resource is its proprietary software platform. It depends on human resources in the form of more than 12,000 engineering and data analytic employees that maintain and update the platform, as well as develop new mobile and online products. Lastly, as a startup it has relied heavily on funding from outside parties, raising $8.91 billio...
Alibaba has a cost-driven structure, aiming to minimize expenses through significant automation and low-price value propositions. Its biggest cost driver is cost of revenue, a variable expense that includes staff, maintenance, and traffic acquisition costs. Other major drivers are in the areas of sales/marketing and product development, both fixed ...
Alibaba has three revenue streams: 1. Commissions – Revenues generated from fees charged to sellers for each sales transaction. 2. Advertising Fees – Revenues generated from fees charged to advertisers for online marketing services. These account for the vast majority of company revenues. 3. Service Fees – Revenues generated from fees for various o...
Alibaba Group Holding Limited, branded as Alibaba (/ ˌ æ l i ˈ b ɑː b ə, ˌ ɑː-/), is a Chinese multinational technology company specializing in e-commerce, retail, Internet, and technology.
The Alibaba site has traditionally focused mainly on business to business (b2b) linking quality manufacturers, suppliers, exporters, importers, buyers, wholesalers, products and traders via its award-winning international trade site.
Alibaba’s leadership team is known for its hands-on approach, regularly engaging with employees and customers to stay connected to the company’s core values and vision. Alibaba’s leadership philosophy is also characterized by a focus on social responsibility and sustainability.
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Aug 17, 2020 · Alibaba Supply Chain Explained. The Alibaba Group helps connect exporters in China with companies all over the world. Here is an overview of the Alibaba supply chain model. By Una Marketing.
