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The "Simplified Shield" logo used by Warner Bros. from 2019 to 2023 marked a streamlined evolution of their visual identity. Originating as part of Warner Bros.' efforts to modernize and simplify their brand, this logo featured a minimalist design of a shield with a sleek 'WB' monogram at its center.
Sep 15, 2023 · What's notable about this Warner Brothers logo design is its minimalism: no edging, just a shield and two central letters. The text is thoughtfully placed out of the graphic image frame, spanning two lines - "Warner Bros." at the top and "Pictures" at the bottom, all in harmonious blue.
Feb 28, 2014 · In 1970, Kinney Services bought Warner Bros. and changed the logo to resemble almost a gas station’s version of the historic mark: a beveled W and B over a crimson shield with gold outlines. Time...
Feb 26, 2014 · The result is a brilliant look at a piece of branding that — like Universal's spinning globe and the mountains below Paramount's logo — became deeply ingrained in the minds of American...
- Chris Welch
Feb 9, 2012 · The Warner Brothers’ logo, as initially used, tells the public “Trust our American family to present modern and exciting pictures that encompass real traditional values.” The Cohns’ choice of Columbia and her statue if liberty-like personification are meant communicate much the same message.
The shield features a combination of a "W" and a "7", representing Warner Bros.-Seven Arts. The "W7" is often drawn on-screen, a la the NBC Snake, although it's a still logo on a few films. Below the shield, "WARNER BROS.-SEVEN ARTS" is seen. The word "Presents" usually appears under the shield. Warner Bros., Inc.
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May 12, 2023 · When the Warner Bros logo was last updated in 2019, it was made slimmer and flatter. The shield lost its border and became elongated. This wasn't actually a radical innovation but was in itself a return to a previous logo, resurrecting the taller letters of a 1930s design.
