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      • Ideally, it contains verbatim and direct quotes from research. “I am allegiant to Delta because I never have a bad experience.” “I want something reliable.” “I don’t understand what to do from here.” Thinks The Thinks quadrant captures what the user is thinking throughout the experience.
      www.nngroup.com/articles/empathy-mapping/
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  2. Jan 14, 2018 · Traditional empathy maps are split into 4 quadrants (Says, Thinks, Does, and Feels), with the user or persona in the middle. Empathy maps provide a glance into who a user is as a whole and are not chronological or sequential. Says. The Says quadrant contains what the user says out loud in an interview or some other usability study. Ideally, it ...

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      The map is split into 4 quadrants: Says, Thinks, Feels,...

  3. What is a Say – Think – Feel Do Model? If you’ve never come across an empathy map before, they provide in-depth context about what a user is saying, thinking, feeling and doing whilst accessing a service, while means that an empathy map (SayThink – Do – Feel model) is split into 4 quadrants, with the user or persona in the ...

  4. Feb 12, 2023 · Traditional empathy maps have a 4-quadrant structure, with equal space devoted to capturing what the user: Says: Direct or paraphrased representative quotes from users; Thinks: Users’ thoughts, motivations, and needs framed in first-person statements; Does: Typical or observed user behaviors and actions; Feels: Users’ emotional states ...

  5. Jan 11, 2019 · These quadrants provide an insight into what the user thinks, feels, says, and does. Says: The first quadrant is the one that includes everything the user has said out loud in the user research. It includes statements such as. “I enjoy using this feature as it provides me with visually appealing data in the reports.” OR.

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  6. Apr 12, 2023 · Traditional empathy maps are created as a 2×2 grid (four quadrants), each quadrant representing what the user: Says; Thinks; Does; Feels; Once the user interviews have been conducted, the designer (and/or the team) come together to reflect and add sticky notes (with quotes and observations) into each specific quadrant.

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  7. Jun 9, 2020 · The most common way to create an empathy map is to make a four-quadrant visualization, and in each quadrant list out what the user says, thinks, does and feels. This process clarifies the attitudes and behaviors of the user, which informs design decisions.

  8. Sep 7, 2023 · Traditional empathy maps are created as a 2×2 grid (four quadrants), each quadrant representing what the user: Says; Think; Does; Feels

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