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Jan 14, 2018 · Traditional empathy maps are split into 4 quadrants (Says, Thinks, Does, and Feels), with the user or persona in the middle. Empathy maps provide a glance into who a user is as a whole and are not chronological or sequential.
- A Cheat Sheet
The map is split into 4 quadrants: Says, Thinks, Feels,...
- A Cheat Sheet
In the "Says" quadrant, we write down exactly what users say during interviews or usability studies. It should ideally include their exact words quoted directly from the research. "This smartphone has a great camera." "I think this app is easy to use." "I feel frustrated when the website crashes." "I'm going to check the reviews before buying."
Jun 9, 2020 · The most common way to create an empathy map is to make a four-quadrant visualization, and in each quadrant list out what the user says, thinks, does and feels. This process clarifies the attitudes and behaviors of the user, which informs design decisions.
- Hal Koss
- Senior Associate Editor
Apr 17, 2023 · The four empathy map quadrants look at what the user says, thinks, feels, and does. With the user at the center and the categories in each of the four surrounding quadrants, an empathy map arranges all of your research about the user into an easy-to-read visual.
Sep 16, 2024 · Goals and aspirations. Frustrations and pain points. Behaviors and preferences. Quotes capturing the essence of the user type. Regularly update and refine personas as new user research data becomes available. Empathy maps in Design Thinking. Purpose and structure.
Feb 12, 2023 · Traditional empathy maps have a 4-quadrant structure, with equal space devoted to capturing what the user: Says: Direct or paraphrased representative quotes from users; Thinks: Users’ thoughts, motivations, and needs framed in first-person statements; Does: Typical or observed user behaviors and actions; Feels: Users’ emotional states ...
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How do you write a 'thinks quadrant'?
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Empathy maps usually have four quadrants: says, thinks, sees, and hears. However, the exact content of the quadrants varies from business to business. Some empathy maps also cover what a customer does and feels.
