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  1. Jan 14, 2018 · Traditional empathy maps are split into 4 quadrants (Says, Thinks, Does, and Feels), with the user or persona in the middle. Empathy maps provide a glance into who a user is as a whole and are not chronological or sequential. Says. The Says quadrant contains what the user says out loud in an interview or some other usability study. Ideally, it ...

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      The map is split into 4 quadrants: Says, Thinks, Feels,...

  2. Apr 12, 2023 · Traditional empathy maps are created as a 2×2 grid (four quadrants), each quadrant representing what the user: Says; Thinks; Does; Feels; Once the user interviews have been conducted, the designer (and/or the team) come together to reflect and add sticky notes (with quotes and observations) into each specific quadrant.

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  3. Apr 17, 2023 · The four empathy map quadrants look at what the user says, thinks, feels, and does. With the user at the center and the categories in each of the four surrounding quadrants, an empathy map arranges all of your research about the user into an easy-to-read visual.

  4. Sep 7, 2023 · Traditional empathy maps are created as a 2×2 grid (four quadrants), each quadrant representing what the user: Says; Think; Does; Feels

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  5. Feb 12, 2023 · Traditional empathy maps have a 4-quadrant structure, with equal space devoted to capturing what the user: Says: Direct or paraphrased representative quotes from users; Thinks: Users’ thoughts, motivations, and needs framed in first-person statements; Does: Typical or observed user behaviors and actions; Feels: Users’ emotional states ...

  6. Jun 9, 2020 · The most common way to create an empathy map is to make a four-quadrant visualization, and in each quadrant list out what the user says, thinks, does and feels. This process clarifies the attitudes and behaviors of the user, which informs design decisions.

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  8. Nov 29, 2023 · Say/think: This quadrant captures what the user says through UX research, including statements and quotes, shedding light on explicit needs, challenges, or preferences.

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