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  1. Sharing personal information brings people closer together. But how do you know when you’ve gone too far—or when someone else has ulterior motives?

  2. Feb 9, 2017 · In a recent article, psychologists Peter Rentfrow and Markus Jokela argue that they can tell a great deal about your personality if they just know your postal code.

    • David Ludden Ph.D.
  3. Apr 18, 2013 · All that is needed to match the information data brokers compile with what you buy is your full name — obtained when you swipe a credit card — and a zip code, according to data privacy experts.

  4. Oct 16, 2014 · All you have to do is enter your zip code to receive your postal code horoscope. You can also look up zip codes of places you’d like to visit, relocate or expand your business.

  5. Oct 27, 2014 · To see exactly how you and everyone else in your zip code stacks up against the rest of the country, fire up this mesmerizing interactive visualization engine from the research data firm...

  6. Oct 14, 2014 · In the era of Big Data, your zip code is a window into what you can afford to buy, but it also reveals how you spend time—and, in essence, who you are. That's according to software...

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  8. Jan 30, 2019 · See for yourself what your ZIP code says about you. Meira Gebel. Jan 30, 2019, 6:17 AM PST. Esri's Tapestry technology includes a ZIP code look-up feature where you can see the top...

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