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The Oakley Grips
- The history of Oakley starts in 1975 with James Jannard and an investment of $300. The Oakley brand has become one of the top-performing sunglasses and sports equipment companies in the world. It all started in 1975 with “The Oakley Grips,” which were motorcycle grips unlike any other.
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Jun 10, 2020 · We’ll break down how Oakley came to be, the acquisition by Luxottica and more! Oakley is one of the largest sunglass brands in the world. In this guide, we’ll detail the history from the first Oakleys to their Luxottica purchase and how Oakley’s history shapes the sunglasses you’re wearing.
Oakley was started by Jim Jannard in 1975 in his garage with an initial investment of $300. The name "Oakley" came from Jim's English Setter, "Oakley Anne". Jannard began by selling what he called 'The Oakley Grip' out of the back of his car at motocross events. His motorcycle grips were unlike other grips available at the time.
Our early athletes became known as the Factory Pilot Team, a first-of-its-kind community that was built on a shared love for riding trails and pushing limits. And beyond the groundbreaking products and bold marketing tactics, we were shaping sports culture together.
Apr 24, 2024 · The company's story began in 1975 when James Jannard started Oakley out of his garage with an initial investment of just $300. Jannard named the company after his dog, an English Setter named Oakley Anne.
Nov 12, 2023 · Oakley was born in the garage of James Jannard in 1975 with an initial investment of $300. The brand's first breakthrough came in 1980 when Jannard introduced a unique motorcycle handgrip that featured a patented material known as 'Unobtainium.'.
Aug 7, 2021 · So he created the Oakley Grip, which was anatomically shaped and tactile with tentacle-inspired suction cups. One grip, the B-1B, was described as “the first motocross guidance system.”
Jun 28, 2022 · The history of Oakley starts in 1975 with James Jannard and an investment of $300. The Oakley brand has become one of the top-performing sunglasses and sports equipment companies in the world. It all started in 1975 with “The Oakley Grips,” which were motorcycle grips unlike any other.
