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It was 1975 when he left his sales job behind in order to start bringing some of his ideas to life and begin building a brand of his own. Using his English Setter as the namesake (Oakley Anne), he began the journey of what would evolve into the most iconic sports eyewear company the world has known. This is the story of Oakley’s origins.
Jun 10, 2020 · We’ll break down how Oakley came to be, the acquisition by Luxottica and more! Oakley is one of the largest sunglass brands in the world. In this guide, we’ll detail the history from the first Oakleys to their Luxottica purchase and how Oakley’s history shapes the sunglasses you’re wearing.
Nov 12, 2023 · Oakley was born in the garage of James Jannard in 1975 with an initial investment of $300. The brand's first breakthrough came in 1980 when Jannard introduced a unique motorcycle handgrip that featured a patented material known as 'Unobtainium.'.
Apr 24, 2024 · In 2007, Oakley was acquired by Italian eyewear giant Luxottica Group for approximately $2.1 billion. This acquisition expanded Oakley's global distribution channels and allowed the brand to benefit from Luxottica's extensive manufacturing capabilities.
Aug 23, 2023 · Jim Jannard, a motocross fanatic that founded the brand in 1975 and sold it for $2.1 billion 32 years later, is something of a mystery in his post-shades life. After dropping out of the...
Over the years and more than 400 patents later, Oakley has made rounds not only in the athletic world but also in the fashion spectrum. All thanks to its great collection of stylish, functional, and game-changing sunglasses. Here’s a look back at Oakley’s most memorable sunglasses of all time.
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Jun 25, 2019 · But Oakley didn’t start off so Extreme™, and in the years since their 1990s heyday, they’ve gone from must-have items to kitschy punchlines. So what happened?
