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From Michael Jordan to Kim Kardashian’s paparazzi pics, Oakley performance sunglasses have surpassed the sports world and become a high-fashion staple.
- 4 min
- 295.4K
- HYPEBEAST
- Handlebars Become Goggles
- An Epiphany Along The Pacific Coast Highway
- The “1984” Marketing Approach
- Oakley Sunglasses Makes Waves
- Oakley Goes Mainstream
- From Mainstream to Punchline
In 1975, Jannard started Oakley out of his garage with an initial investment of $300. Jannard named Oakley after his English Setter, “Oakley Anne.” Though Oakley would later become famous for its sunglasses, initially, it began as a company selling motorcycle handlebar grips at motocross events. 1. Booze: The Untold History of Budweiser’s ‘Whassup?...
The first pair of Oakley sunglasses were designed purely for functional purposes. In fact, the entire Oakley sunglasses oeuvre would ultimately be borne from an augmented pair of Oakley goggles tweaked to look slightly less like goggles. Bell:The mad scientist is more of an overall perspective of what Jim did. For one thing, Jim was never mad: He w...
On January 22, 1984, during a break in the third quarter of the telecast of Super Bowl XVIIIby CBS, Apple ran a one minute advertisement introducing the Apple Macintoshpersonal computer. The advertisement immediately caught Jannard’s eye, and the Eyeshade found its marketing voice. Bell:The eyeshade was launched a few months before I joined the com...
For much of the late 1980s, Oakley was ubiquitous in the action sports community. But in 1992, Jannard purchased a 3D printer that would forever change the silhouette and design of Oakley sunglasses. Takumi:I actually grew up as a BMX freestyle kid in Southern California, so my connection and awareness to Oakley probably goes back to the late 1980s...
With the release of the Eye Jacket in 1994, Oakley would go from action sports darling to everyone’s sunglasses of choice, including the most famous celebrities in the world. In 1996, Jannard would ultimately take the company public, raising $230 million. Takumi: The Eye Jacket — that’s when the brand really went mainstream. It came out in 1994. Mi...
By the end of the 1990s, extreme sports had reached peak popularity — according to Statista.com, total attendance at the X Games reached 268,390 people in 1999. But beginning in the early 2000s, the popularity of extreme sports began to decline and in 2007, Italian eyewear company Luxotticapurchased Oakley in a cash deal worth $2.1 billion. Bell:I’...
Jun 10, 2020 · Oakley is one of the largest sunglass brands in the world. In this guide, we’ll detail the history from the first Oakleys to their Luxottica purchase and how Oakley’s history shapes the sunglasses you’re wearing.
Nov 12, 2023 · Oakley was born in the garage of James Jannard in 1975 with an initial investment of $300. The brand's first breakthrough came in 1980 when Jannard introduced a unique motorcycle handgrip that featured a patented material known as 'Unobtainium.'.
Oakley is known for their bold innovation and leading product design of their athletic sunglasses that helped sports legends and current athletes carve their own name in sports history books. Oakley’s revolutionary tech is far from “just a fad” or a “marketing ploy”.
Apr 24, 2024 · Oakley, Inc. is an American company known for its innovative and stylish eyewear, particularly sunglasses. The company's story began in 1975 when James Jannard started Oakley out of his garage with an initial investment of just $300.
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Aug 14, 2020 · Oakley was founded in 1975 by Jim Jannard who only had $300 USD to his name and dreamed of developing the most innovative handlebar grip in the world. The technology used for Oakley Grips...
