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14.3.7.5 For local identification, sections, Groups, Districts and counties in the Nations must use their name beneath the main Scout logo and follow the advice on colour use given in the brand guidelines. An example is given here: Find out Scouts' policy and rules for protected logos, names, badges and awards.
- Leaders Problem solvers Team players
- Our values
- We believe that skills for life can prepare better futures:
- Our brand position
- Skills for Life – What we say
- Belonging – What we convey
- Our brand at a glance
- Logo
- Stack lock-up
- Horizontal lock-up
- County, Area or Region logo lock-up personalisation
- Primary colours
- Colour pairings
- Light
- Typography and grids
- Do more. Share more.
- Be more.
- Do more.
- Be more.
- Tone of voice
- Confident
- Active
- Inclusive
- Optimistic
- Brand centre
- Style guides
- scouts.org.uk/styleguide
- communications@scouts.org.uk
We help young people develop and improve key life skills. Character skills like resilience, initiative, independence and tenacity Employability skills like leadership, teamwork and problem solving Practical skills like cooking, first aid and coding
As Scouts we live by the values of Scouting. They underpin everything we do, how we act and the way we treat each other.
for young people – by giving them the character, employability and practical skills they need to succeed for volunteers – by equipping them with better skills, tools and support to deliver inspiring programmes for society – by bringing people together and improving the lives of those in our communities.
Our brand is made up of two key elements: Skillls for Life, which is our key benefit, and Belonging, which is what we feel.
We believe young people deserve the character, employability and practical skills to succeed.
We believe in bringing people together to enjoy fun, friendship and adventure in a place they can belong.
What we talk about What we convey What we show How we talk What we call ourselves Skills for Life (character, employability and practical skills) A feeling of belonging Fun, friendship and adventure Confident, active, challenging, inclusive and optimistic The Scouts, or Scouts (and only ‘The Scout Association’ in formal documents)
Our logo is very important to us. It’s the symbol that represents and unites us as a movement. Please use it consistently, to build awareness, recognition and adoption of our brand.
Please use this version when there is enough room.
Please use this when there is isn’t enough room to use the stack version. Note: All rules apply to both horizontal and stack versions of our logotype. Always use the supplied artwork files. These are available at scouts.org.uk/brand The fleur-de-lis may be used alone when it is already clear it is in a Scout context.
There is a logo generator on the Scout brand centre that allows you to create and download a personalised logo free of charge.
We use eight colours, plus black and white. The familiar purple will continue to be our primary colour. The colours are best used alone, or in the pairs shown over the next three pages. They are vibrant, engaging and help bring our brand to life. When using colour with an image, choose a colour from the palette that complements the image. Limit the...
These are our colour pairings. Use them to add vibrancy to your communications.
Nunito Sans is available at fonts.google.com/specimen/ Nunito+Sans
Grids bring order to the page; they allow for the consistent organisation of text, graphics and photographic elements. In both print and digital communications, we need to allow key elements space to breathe. This means not trying to cram too much on a page. With smaller print communications, we recommend a four column grid. For larger banners and ...
Put your skills to use, learn new ones, and contribute to an amazing life-experience for you and your local community.
Volunteering is easier than you think. With full support and training, you can volunteer on a fl exible basis. Give young people the skills they need to succeed in life and discover how being a part of the Scouting family can be as rewarding for you as it is for them. scouts.org.uk/join #SkillsForLife
Put your skills to use, learn new ones, and contribute to an amazing Share more. life-experience for you and your local community.
Volunteering is easier than you think. With full support and training, you can volunteer on a fl exible basis. Give young people the skills they need to succeed in life and discover how being a part of the Scouting family can be as rewarding for you as it is for them. scouts.org.uk/join
The way we talk is just as important as what we say, whether in person, in print or online. It conveys our personality as a movement and helps us speak in a single, powerful and distinctive voice. It helps us cut through the noise and stand out from the crowd. Our new voice is confident, active, challenging, inclusive and optimistic. We call this...
As Scouts, we believe in empowering young people with skills for life.
Volunteer and help young people gain skills to succeed.
‘If you have any questions, please phone us’ instead of ‘If there are any points that require explanation we shall be glad to furnish additional details by telephone.’
We create stronger communities and inspire positive futures.
We want to make creating on-brand Scout materials as easy as possible. Our brand centre scouts.org.uk/brand contains a wide range of templates, tools and resources to support communications and recruitment, including: brand guidelines logo artwork local logo generator web to print templates (including banners, posters, flyers, certificates,...
To ensure we’re consistent across the Movement in the way we write and present our communications, visit our editorial and digital style guides at
Got a question or suggestions? Please let us know at communications@scouts.org.uk We’re always happy to help. Contact us at communications@scouts.org.uk facebook.com/scoutassociation instagram.com/scouts/ twitter.com/UKScouting scouts.org.uk/brand
Got a question or suggestions? Please let us know at communications@scouts.org.uk We’re always happy to help. Contact us at communications@scouts.org.uk facebook.com/scoutassociation instagram.com/scouts/ twitter.com/UKScouting scouts.org.uk/brand
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Logo colours The logotype should always be visible and not lost on busy backgrounds and textures. The logo should only ever be used as an image file and not recreated in text form. Our logo should only appear in a single colour; black, white or purple, except for Scouts in the nations where the following colours should be used: Scotland ...
The other key part of our brand is our visual identity - our logo, colours, font and tone of voice. You can find out more about this in our brand guidelines. We use our brand to help people understand what we do and inspire them to support us.
Mar 28, 2023 · A new brand and visual identity for the Scouts goes live today, focusing on skills for life as our key benefit. As well as making it easier to talk about Scouting, we are introducing a new logo, colour palette, free brand font and tone of voice.
Members wear a blue tie or the Group or other approved scarf and woggle. The Membership Badge and the appropriate County, District and Group name tape may be worn on the shirt selected by the band. Individual badges earned, emblems and awards may also be worn on the uniform selected by the band.
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Logo Logo colours The logotype should always be visible and not lost in busy backgrounds and textures. The logo should only ever be used as an image file and not recreated in text form. Our logo should only appear in a single colour; black, white or purple, except for Scouts in the nations where the following colours should be used:
