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   What color should a Yale logo be?

   • The preferred background colors for a white “drop-out” Yale logo are black, Yale Blue, and Yale Gray. Other background colors are permissible. If using a background color other than black, Yale Blue, or Yale Gray, the Yale logo must appear in white against a dark background or black against a light background.

   Yale Logo | Yale Identity

   yaleidentity.yale.edu/core-identity-elements/yale-logo-and-wordmarks/yale-logo

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   Can Yale Blue be used with other colors?

   • Yale Blue can be used by itself or in combination with other colors. Yale Gray is a recommended companion for Yale Blue in official Yale publications. Departments may choose other colors to complement Yale Blue according to the content at hand and the objectives for the project.

   Yale Colors | Yale Identity - Yale University

   yaleidentity.yale.edu/core-identity-elements/yale-colors

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   Why should a Yale University logo be used?

   • The use of the Yale logo, the Yale typeface, and Yale colors provides a foundation for an organizational identity—along with a strong connection to Yale University—without constraining the range of graphic possibilities that may be applied to content. Instances where it might be appropriate to create and use nonstandard logos:

   Creating Custom Logos | Yale Identity

   yaleidentity.yale.edu/core-identity-elements/yale-logo-and-wordmarks/creating-custom-logos

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   What color should I use with a Yale print?

   • A lower-intensity blue (PMS 654) may work better when paired with brighter accent colors. A Yale Gray is specified for use with black-and-white printing or for when a more neutral element is needed in a design. Additional accent colors are available for use on Yale websites. Explore the iconic Yale Blue and a palette of appropriate accent colors.

   Yale Colors | Yale Identity - Yale University

   yaleidentity.yale.edu/core-identity-elements/yale-colors

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2. yaleidentity.yale.edu › yale-logoYale Logo | Yale Identity

   yaleidentity.yale.edu › yale-logo

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   Color & background. The Yale logo may only be shown in black, white, Yale Blue, or Yale Gray. Specifications for Yale Blue and Yale Gray can be found on the Colors page. The preferred background colors for a white “drop-out” Yale logo are black, Yale Blue, and Yale Gray. Other background colors are permissible.

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4. yaleidentity.yale.edu › yale-colorsYale Colors | Yale Identity

   yaleidentity.yale.edu › yale-colors

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   Yale Blue should be used as a spot color for official stationery, banners and signage, brochures, and single-color publications. Yale Blue can be used by itself or in combination with other colors. Yale Gray is a recommended companion for Yale Blue in official Yale publications.

5. yaleidentity.yale.edu › creating-custom-logosCreating Custom Logos | Yale Identity

   yaleidentity.yale.edu › creating-custom-logos

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   The use of the Yale logo, the Yale typeface, and Yale colors provides a foundation for an organizational identity—along with a strong connection to Yale University—without constraining the range of graphic possibilities that may be applied to content.

6. licensing.yale.edu › examples-trademarksYale Logos and Marks | Yale Trademark Licensing

   licensing.yale.edu › examples-trademarks

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   The Yale wordmark should be shown in Yale Blue or white. Other colors will generally not be permitted; however, the logo may appear as white against backgrounds of another color pending approval from the Licensing Office.

7. licensing.yale.edu › sites › defaultLicensing & Brand Guidelines 2022 - Yale University

   licensing.yale.edu › sites › default

   There are four core colors in the Yale visual identity: Yale Blue, Yale Gray, black, and white. Yale Blue: pms 289 cmyk 100.75.8.40 hex #00356b rgb 0.53.107. High Intensity Blue: pms 660 cmyk 90.57.0.0 hex #286dc0 rgb 61.124.201. Yale Gray: pms Warm Gray 7 cmyk 42.40.44.4 hex #978d85 rgb 151.141.53.

8. web.library.yale.edu › typography-and-logosTypography and Logos | Yale University Library

   web.library.yale.edu › typography-and-logos

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   Most content should be in sans-serif fonts. In CSS, sans-serif fonts should be listed in this order: Verdana, Helvetica, Arial, sans-serif. The Yale Logo and the Library wordmark. Please review the printer's office for policy on placing The Yale logo & Wordmarks.

9. environment.yale.edu › content › documentsBrand dentiI yt Guidelines - Yale School of the Environment

   environment.yale.edu › content › documents

   CORRECT USAGE OF THE WORDMARK. The official Yale School of the Environment wordmark files are available for download at environment.yale.edu/resources/brand- identity/ or by contacting the Office of Communications. The logo should always be surrounded by a minimum amount of uninterrupted space.