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The preferred background colors for a white “drop-out” Yale logo are black, Yale Blue, and Yale Gray. Other background colors are permissible. If using a background color other than black, Yale Blue, or Yale Gray, the Yale logo must appear in white against a dark background or black against a light background.
A Yale Gray is specified for use with black-and-white printing or for when a more neutral element is needed in a design. Additional accent colors are available for use on Yale websites. Explore the iconic Yale Blue and a palette of appropriate accent colors.
While the various communications media call for adjustments and additional elements, the core elements remain constant: use the Yale logo, use the Yale typeface, use Yale blue, describe how your unit fits into the University.
There are four core colors in the Yale visual identity: Yale Blue, Yale Gray, black, and white. Yale Blue: pms 289 cmyk 100.75.8.40 hex #00356b rgb 0.53.107. High Intensity Blue: pms 660 cmyk 90.57.0.0 hex #286dc0 rgb 61.124.201. Yale Gray: pms Warm Gray 7 cmyk 42.40.44.4 hex #978d85 rgb 151.141.53.
Yale Guidelines and Yale Fonts. The library follows the guidelines set out in Web Logos, Typefaces, Colors . If you are planning on using Yale fonts for the Yale logo, The Yale University Library wordmark, or for other branding purposes like names of libraries, collections, departments, events or services, please contact Tricia Carey.
Yale Guidelines and Yale Fonts. The library follows the guidelines set out in Web Logos, Typefaces, Colors . If you are planning on using Yale fonts for the Yale logo, The Yale University Library wordmark, or for other branding purposes like names of libraries, collections, departments, events or services, please contact Tricia Carey.
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What color should a Yale logo be?
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What color is Yale Blue?
When should a Yale logo be used?
CMYK 100, 75, 8, 40 or Pantone 289 is best known as Yale Blue. The color associated with Yale and her traditions was standardized by the University Printer, John Gambell in 2005 in the third university search for “true Yale Blue.”