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- The standard colors for the Yale logo and signature are Yale Blue set against a white or light gray background or reversed white set against Yale Blue. The logo and signature may also be black or dark gray when the page design requires it. It is recommended that the footer of all web pages include the Yale logo in the lower left corner.
yaleidentity.yale.edu/guidelines/websites
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The preferred background colors for a white “drop-out” Yale logo are black, Yale Blue, and Yale Gray. Other background colors are permissible. If using a background color other than black, Yale Blue, or Yale Gray, the Yale logo must appear in white against a dark background or black against a light background.
While the various communications media call for adjustments and additional elements, the core elements remain constant: use the Yale logo, use the Yale typeface, use Yale blue, describe how your unit fits into the University.
The use of the Yale logo, the Yale typeface, and Yale colors provides a foundation for an organizational identity—along with a strong connection to Yale University—without constraining the range of graphic possibilities that may be applied to content.
There are four core colors in the Yale visual identity: Yale Blue, Yale Gray, black, and white. Yale Blue: pms 289 cmyk 100.75.8.40 hex #00356b rgb 0.53.107. High Intensity Blue: pms 660 cmyk 90.57.0.0 hex #286dc0 rgb 61.124.201. Yale Gray: pms Warm Gray 7 cmyk 42.40.44.4 hex #978d85 rgb 151.141.53.
Yale Guidelines and Yale Fonts. The library follows the guidelines set out in Web Logos, Typefaces, Colors . If you are planning on using Yale fonts for the Yale logo, The Yale University Library wordmark, or for other branding purposes like names of libraries, collections, departments, events or services, please contact Tricia Carey.
All Yale letterhead is printed on official, white, watermarked Yale stationery which is available exclusively through Yale Printing & Publishing Services. The letterhead for Yale School of Medicine is preprinted with the school’s shield, in its proper colors, in the bottom right corner.
Not all Yale fonts work well at lower resolutions and lower sizes. For more information see this page on Typefaces. Sans-serif. Most content should be in sans-serif fonts. In CSS, sans-serif fonts should be listed in this order: Verdana, Helvetica, Arial, sans-serif. The Yale Logo and the Library wordmark