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- The Yale logo may only be shown in black, white, Yale Blue, or Yale Gray. Specifications for Yale Blue and Yale Gray can be found on the Colors page. The preferred background colors for a white “drop-out” Yale logo are black, Yale Blue, and Yale Gray. Other background colors are permissible.
yaleidentity.yale.edu/core-identity-elements/yale-logo-and-wordmarks/yale-logo
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The preferred background colors for a white “drop-out” Yale logo are black, Yale Blue, and Yale Gray. Other background colors are permissible. If using a background color other than black, Yale Blue, or Yale Gray, the Yale logo must appear in white against a dark background or black against a light background.
Official Yale Blue can be specified for use as a spot color or as a process color by following the specifications outlined below. When Yale Blue is printed as a solid color, an inline application of varnish or aqueous coating must be applied to prevent “bronzing.”
The use of the Yale logo, the Yale typeface, and Yale colors provides a foundation for an organizational identity—along with a strong connection to Yale University—without constraining the range of graphic possibilities that may be applied to content.
There are four core colors in the Yale visual identity: Yale Blue, Yale Gray, black, and white. Yale Blue: pms 289 cmyk 100.75.8.40 hex #00356b rgb 0.53.107. High Intensity Blue: pms 660 cmyk 90.57.0.0 hex #286dc0 rgb 61.124.201. Yale Gray: pms Warm Gray 7 cmyk 42.40.44.4 hex #978d85 rgb 151.141.53.
The letterhead for Yale School of Medicine is preprinted with the school’s shield, in its proper colors, in the bottom right corner. It is preferred that the shield appear in full color, though you may opt to have it printed in Yale blue, or omitted altogether.
The YSE color family uses the official Yale University color palette. Yale Blue is deeply ingrained in the culture of the university and has served as a key institutional identifier since the late 1800s. It is the most appropriate base or accent color for projects originating from the university. Alternate blues are also suggested for uses
Sans-serif. Most content should be in sans-serif fonts. In CSS, sans-serif fonts should be listed in this order: Verdana, Helvetica, Arial, sans-serif. The Yale Logo and the Library wordmark. Please review the printer's office for policy on placing The Yale logo & Wordmarks.
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