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Yale Blue
- The standard color for rendition of the Yale logo and wordmarks in print and digital formats is Yale Blue. For all official Yale stationery and business cards, Yale Blue only is specified; alternative colors require permission of the Office of the University Printer.
yaleidentity.yale.edu/core-identity-elements/yale-logo-and-wordmarks/wordmarks
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If using a background color other than black, Yale Blue, or Yale Gray, the Yale logo must appear in white against a dark background or black against a light background. Maintain contrast between the background and the logo to ensure legibility.
A Yale Gray is specified for use with black-and-white printing or for when a more neutral element is needed in a design. Additional accent colors are available for use on Yale websites. Explore the iconic Yale Blue and a palette of appropriate accent colors.
There are four core colors in the Yale visual identity: Yale Blue, Yale Gray, black, and white. Yale Blue: pms 289 cmyk 100.75.8.40 hex #00356b rgb 0.53.107. High Intensity Blue: pms 660 cmyk 90.57.0.0 hex #286dc0 rgb 61.124.201. Yale Gray: pms Warm Gray 7 cmyk 42.40.44.4 hex #978d85 rgb 151.141.53.
While the various communications media call for adjustments and additional elements, the core elements remain constant: use the Yale logo, use the Yale typeface, use Yale blue, describe how your unit fits into the University.
Yale Guidelines and Yale Fonts. The library follows the guidelines set out in Web Logos, Typefaces, Colors . If you are planning on using Yale fonts for the Yale logo, The Yale University Library wordmark, or for other branding purposes like names of libraries, collections, departments, events or services, please contact Tricia Carey.
All Yale letterhead is printed on official, white, watermarked Yale stationery which is available exclusively through Yale Printing & Publishing Services. The letterhead for Yale School of Medicine is preprinted with the school’s shield, in its proper colors, in the bottom right corner.
Yale Blue cmyk: 100, 75, 8, 40 pms: 654C. Yale Grey cmyk: 42, 40, 44, 4 pms: Warm Gray 7. Visit this page for more information on Yale’s colors. Web: Yale Blue web: #00356B. Yale Grey web: #978D85