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Dec 10, 2021 · A focus group is a research method that brings together a small group of people to answer questions in a moderated setting. The group is chosen due to predefined demographic traits, and the questions are designed to shed light on a topic of interest.
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Mar 26, 2024 · Focus groups are an effective way to gather detailed information about consumer behavior, attitudes, and perceptions, and can provide valuable insights to inform decision-making in a range of fields including marketing, product development, and public policy.
Feb 8, 2021 · Figure 1. Key strategies to ensure successful remote focus groups and interviews. IRB = institutional review board. Throughout 2019, we collaborated on a series of stakeholder focus groups to explore clinician experiences with patient handoffs between the intensive care unit and the wards.
- Lekshmi Santhosh, Juan C. Rojas, Patrick G. Lyons, Patrick G. Lyons
- 10.34197/ats-scholar.2020-0127PS
- 2021
- ATS Sch. 2021 Jun; 2(2): 176-184.
Conducting a successful focus group involves several key steps that include identifying the topic for discussion, deciding on the questions or prompts to be used, recruiting participants, establishing ground rules, asking questions methodically, recording data through note-taking or audio/video recordings, and finally analyzing and interpreting ...
This chapter seeks to help researchers decide if focus groups are useful for their research project. It also provides tips on how to execute focus groups, with an emphasis on moderating and the question protocol. Finally, it addresses some of the challenges commonly associated with focus groups.
Dec 22, 2023 · A focus group is a qualitative research method that involves facilitating a small group discussion with participants who share common characteristics or experiences that are relevant to the research topic. The goal is to gain insights through group conversation and observation of dynamics.
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Oct 5, 2018 · Suggests the advent of digital technologies has transformed how qualitative research can now be undertaken. Suggests interviews and focus groups can offer significant, meaningful insight into...
