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Sep 28, 2021 · Marketers have devised strategies, gimmicks, and marketing ploys to attract the majority of customers in this competitive climate. These ruses and ploys can be described as sophisticated marketing methods and/or clever traps used by salespeople to entice clients or shoppers.
Examples. Many types of marketing ploys exist. Some are more creative than others. A contest is sometimes used as a marketing ploy. For example, a company in the photography business might...
Jan 1, 2021 · Generally, marketing ploys entail using a gimmick or clever angle to push your company’s product. If your marketing ploy is lighthearted and fun, people will respond well. But if it’s manipulative or sneaky, it can damage your company’s reputation.
- Streeteasy: Find your place. Streeteasy used the “Find your place” campaign to advertise their New York real estate mobile app. The campaign was posted all over subways throughout the city and highlighted sections of the city in a relatable way, because finding a place to live makes everyone feel a little bit like Goldilocks.
- Curio.io: Most Interesting Person. Similar to daily newsletters, Curio is an audio-journalism app that is also trying to make your life easier. Now, you don’t even have to open an email to get a condensed version of the news!
- Revolve: If you love it, buy it <3. Confession: I get hit with these ads from Revolve constantly. Do I have an online shopping problem? Define “problem.”
- Crave App: Save Money. Crave created a video-based Instagram ad that looks and feels like user-generated content, maybe even something a food blogger would post.
- Innocent. Year: 2022. Who called it out: Plastic Rebellion. Type of greenwashing: insincere TV adverts. Where: UK. When greenwashing, companies project an eco-friendly image which is untrue.
- Keurig. Year: 2022. Who called it out: The Competition Bureau. Type of greenwashing: misleading recycling claims. Where: Canada. The global coffee capsule market is worth over $10billion and growing fast.
- IKEA. Year: 2020. Who called it out: Earthsight. Type of greenwashing: accredited illegal logging. Where: EU (Sweden) /Ukraine. IKEA is the largest consumer of wood in the world, and its timber consumption has doubled in the last decade.
- Windex. Year: 2019-20. Who called it out: Packaging 360, Owen Rosenberg. Type of greenwashing: misleading plastic packaging claims. Where: USA. The glass cleaner by SC Johnson claimed its bottles were made from 100% “ocean plastic”.
Jun 21, 2024 · The best plays of all time. From Greek tragedy to Shakespearean comedy and modern dramas, we've ranked the best plays ever. Friday June 21 2024. Written by Andy Propst. New York is practically...
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Jan 19, 2016 · A strategic ploy is a specific move designed to outwit or trick competitors. Ploys often involve using creativity to enhance success. One such case involves the mighty Mississippi River, which is a main channel for shipping cargo to the central portion of the United States.
