Search results
People also ask
Why should you write insights?
How do you write an insight?
What are some examples of insights?
What is insight & why is it so important?
What is the most critical aspect of insights?
What is not an insight?
Aug 10, 2023 · NIKKI ANDERSON. Why do you need to know how to write insights? Insights offer valuable user information, including needs, challenges, and expectations. This data isn’t assumptive, it’s derived directly from users through UX research and distilled into insightful reports.
The number one skill a user researcher can possess is writing compelling insights. These insights get teams excited about building products people will love. They push colleagues out of comfort zones and bring a product to the next level.
Feb 16, 2024 · One of the hardest skills for brand leaders to learn is how to identify and write great insights. This usually comes up when clarifying direction for creative communications and product...
- Kevin Namaky
- Agree on a common definition of insights. Different companies may have slightly different definitions of consumer insights, but in essence, they agree that good insights reveal a fresh take or a deep understanding of human beings – consumers or shoppers and that they provoke business action.
- Have a well-defined process for developing insights. We’ve come across a surprising number of rather large FMCG companies that have no consistent process for developing insights or that rely solely on their research partners to deliver insights to them on a platter.
- Give insights the time and space they need. The uncomfortable truth about insights is that they require time, rigour, hard work and craft. For chunky business challenges like identifying new innovation ideas, re-positioning of brands or white space work, an insights sprint may take anything between 6 to 12 weeks, depending on whether new primary research is required or not.
- Give every team member the opportunity to experience the insight space personally. Every great insight has some kind of deep, human emotion behind it – envy, despair, frustration, anger – and so it stands to reason that the creation of insights should also elicit an emotional response or sense of connection.
Jan 24, 2024 · Using the results gathered from your research and write down insights that describe the problem, pain point, need or motivation of the target audience. Below are some tips for writing good insights. Please note you don't have to use all of them for each insight.
In this writing guide, we cover analysis basics briefly and then offer some strategies for deepening your analysis. Deepening your analysis means pushing your thinking further, developing a more insightful and interesting answer to the “so what?” question, and elevating your writing.
Nov 15, 2023 · Narrow the scope of possible solutions for a problem or unmet need. Make more user-centric decisions. Generate empathy and curiosity toward users. If you think about your user research as a product, those are the goals you try to achieve with your research studies.
