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  2. BBB customer reviews allow customers to post positive, negative or neutral reviews about marketplace experiences with businesses, brands and charities. Start a review.

    • FAQs

      What are BBB Customer Reviews? BBB customer reviews allow...

    • About BBB Customer Reviews

      BBB Customer Reviews. Consumers say information found in...

    • Submission Terms

      The text of my Customer Review may be publicly posted on the...

  3. What are BBB Customer Reviews? BBB customer reviews allow customers to post positive, negative or neutral reviews about marketplace experiences with businesses, brands...

  4. BBB Customer Reviews. Consumers say information found in customer reviews helps them choose trustworthy businesses. Businesses appreciate customer reviews because they highlight customer...

    • Understanding The Better Business Bureau
    • How Ratings Work
    • Dispute Resolution
    • Criticisms of The BBB
    • The Bottom Line

    The BBB is a nonprofit membership organization with chapters throughout North America that, according to its website, are “leader(s) in advancing marketplace trust.” It promotes that mission primarily through two functions: rating businesses based on reliability and performance, and facilitating the resolution of consumer complaints.The bureau also...

    For many consumers, the Better Business Bureau’s letter grades are a key factor in choosing whether to use a particular business or look elsewhere. These ratings are based on a variety of factors, with some components weighing more than others. Each business is awarded or deducted points for its performance in 13 distinct areas, with a total possib...

    Another important role of the Better Business Bureau is to act as a facilitator for disputes between consumers and businesses. When browsing a company’s BBB profile online, consumers can click the “File a Complaint” link to begin the process. They also can write to their local BBB chapter with the relevant details. Accredited businesses must respon...

    Critics have argued that there’s an inherent conflict of interest when a ratings organization such as the Better Business Bureau receives revenue primarily from the businesses that it grades. In theory, such membership fees should not affect the rating that it gives to a particular company. But whether that’s always the case is open to some dispute...

    These days, consumers have a wide range of options for researching companies, from Yelp to Google Reviews to Angie's List. While each of these can be useful, none are 100% effective in terms of identifying unscrupulous or poor-performing businesses. That goes for Better Business Bureau ratings, as well. While the BBB’s free profiles are highly acce...

  5. Sep 21, 2021 · Millions of people use the Better Business Bureau to decide on financial products. Learn how it rates companies, what its drawbacks are, and how it might help you.

  6. Aug 28, 2019 · Better Business Bureau (BBB) reviews should matter to you and your business. I understand that many entrepreneurs often wonder if they should even bother with this online rating service.

  7. The Better Business Bureau assigns ratings to companies based on various factors such as customer complaints, transparency, and ethical business practices. These ratings range from A+ (highest) to F (lowest).

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