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Consumer experiences matter to Better Business Bureau – and businesses! BBB customer reviews allow customers to post positive, negative or neutral reviews about marketplace experiences...
- FAQs
Consumer experiences matter to Better Business Bureau – and...
- About BBB Customer Reviews
Consumers say information found in customer reviews helps...
- Submission Terms
The text of my Customer Review may be publicly posted on the...
- Paid Customer Reviews
BBB policy (like the policies of Google, Yelp and Amazon)...
- Is It a Complaint, Review Or Scam
Consumers who wish to inform BBB about an experience with a...
- Encourage
BBB discourages businesses from using non-disparagement or...
- Value of BBB Reviews
87% of consumers read online reviews for local businesses in...
- FAQs
87% of consumers read online reviews for local businesses in 2020, up from 81% in 2019.* Reputation can mean everything, especially for a small business owner trying to attract and retain...
Mar 21, 2022 · In this article, we break down the power of customer reviews for your business, why reviews are essential to consumers, and how to leverage reviews to help your business be better.
- Quotes. Testimonials or quotes from your customers are one of the most common forms of customer reviews. You’re most likely to find them on a company website, typically on the homepage, or in their marketing materials.
- Peer review sites. Peer review sites are probably what you think of when you think of customer reviews. These include Google reviews, Facebook reviews, Yelp, Amazon, or G2 Crowd (if you’re a software company).
- Social media. Social media is becoming just as much a resource for businesses that want to build brand awareness as it is for people who are interested in connecting with brands.
- Case studies. Case studies dive deep into customer results and are particularly useful for businesses selling to businesses (aka the B2B space). Here’s an example of a case study from RingCentral and our client Box
- HubSpot
- Amazing Lash Studio
- Ashley Leavitt Photography
- Identify The Right Moments to Ask According to Their Buyer's Journey.
- Choose A Method That Works For You at Scale.
- Personalize The request.
- Offer An Incentive.
- Communicate The Importance of Referrals.
- Ask The Customer in person.
- Leverage Moments of Customer Happiness.
A great customer review will be one that is detailed and specific. In this example, a HubSpot employee left a review on Glassdoor. They noted how long they'd been working at HubSpot, what they liked about it, and what they're most proud of in terms of company growth. Additionally, a great way to continuously encourage positive customer reviews is t...
Positive customer reviews often call out amazing customer service. This is a great example because the customer discussed who they had been seeing at the Lash Studio, and why her customer service was so excellent. Additionally, the customer proclaims that she is a customer for life, and her review indicates that she has gone from a customer to an a...
This is one of my favorite positive customer reviews because the customer felt so compelled by her experience that she updated a previous review. The photographer provided an excellent customer experience in 2020, so the customer left a review. Then, she used her services again a year later and left an even more detailed review citing why the exper...
Make sure you're soliciting customer reviews at the right moment in their journey with your business to get optimal results. Business relationships have natural ebbs and flows, from times of sticker shock or buyer's remorse before a successful result to times of euphoria after their pain/problem is successfully resolved. Think about it: If you ask ...
According to BigCommerce, 50 or more reviews per product can mean a 4.6% increase in conversion rates. The big takeaway here is that more reviews mean more proof and, therefore, more trust in your brand. In addition, dated reviews inspire less confidence than recent ones. To truly fuel your flywheeland benefit from testimonials as social proof, get...
Personalizationnot only helps with building customer relationships, but it can also improve your prospects of getting a review. You can do this by creating a specific review type for the product or service the customer purchased, or to the device they used. For example, if they made the purchase via mobile device, they should be able to review the ...
If you’d like your customers to go the extra mile for you to provide a review, offering them something in return is an excellent motivator. This could be a small discount, free gift, or exclusive offers of future products or services. By offering an incentive to your loyal customers, you can not only get the word out about your brand, but can build...
Happy customers want to see your business succeed — especially if they have been loyal and continue to use your products or services. You can encourage customers to write reviews by communicating how important reviews are to your business. State how many of your customers found out about your business through reviews. That way customers can see the...
If you work in a customer success manager or account executive role and you have close relationships with the portfolio of customers you work with, don't hesitate to add a personal touch and ask your customers to review their experiences in person. If you're taking your customers out to coffee or lunch, or if you invite them to one of your company ...
If you've just made a major breakthrough for a client, or if you've received praise or positive feedback from them, you've just come up to a point of customer happiness. At these moments, they may not only be more inclined to give you a review as a way of providing reciprocity for good work, but they are also more likely to give you a good review.
Apr 21, 2024 · Reviewed by Charles Potters. RealPeopleGroup / Getty Images. Since its inception in 1912, the Better Business Bureau (BBB) has been one of the go-to resources for sizing up a business’s...
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Jun 13, 2024 · Improve your customer reviews with these 17 positive review examples and copy paste review response templates. Learn from the best and boost your online reputation today.
