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Earn your online communication management master's degree from the USC Annenberg School for Communication and Journalism, designed for working professionals.
- Undergraduate Journalism
You will develop the leading-edge multi-media reporting...
- School of Journalism
Newsroom, classroom, incubator. Our state-of-the-art media...
- Academics
Explore our academic programs. Through its distinctive...
- Undergraduate Communication
You will gain a theoretical framework and critical...
- Undergraduate Journalism
You will develop the leading-edge multi-media reporting skills — and the foundational journalistic values and ethical standards — that will prepare you to tell stories with impact.
Newsroom, classroom, incubator. Our state-of-the-art media center allows students to cover breaking news, create high-impact journalism on multiple platforms, produce podcasts, and collect and integrate audience analytics.
Explore our academic programs. Through its distinctive undergraduate majors and graduate degree programs, USC Annenberg is preparing the next generation of scholars and professionals to inquire, innovate, and lead at the global crossroads of media and culture.
Welcome to USC Annenberg. Learn more about our graduate degree programs on October 29–30. Learn More
You will gain a theoretical framework and critical understanding for how messages — from interpersonal to mass media — are informed, created, distributed, received and understood.
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In this course you will: Evaluate the use of or approach to paid, earned, shared and owned (PESO) media for a multichannel communication campaign plan. Recommend ways to address opportunities, challenges, key stakeholders and diversity for a holistic communication campaign plan.