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  1. Extracted from the University seal, the shield references our academic values and history but is presented in a modern, stylized way. There are 18 leaves to represent our 18 colleges and schools. Texas. As the flagship institution of The University of Texas System, our school is often referred to as “Texas.”.

    • Video

      We provide two types of video assets for university videos:...

    • Photography

      Photography, while sometimes expensive, can dramatically...

    • Signage

      Provisions have been made to comply with accessibility...

    • Messaging

      The University of Texas at Austin was created in 1883 to...

  2. Strategically and consistently applying the UT System's logo, layout themes, colors, etc., across many types of media is an important part of the branding process and helps to reinforce the UT System brand through visual identity.

  3. For current, working purposes relating to the Brand Guidelines, please contact Mehran Poursmaeili, Director of Creative and Digital Communications, for design-related projects including but not limited to logos, print material, videography and photography.

    • The Cockrell Logos
    • Collaborations
    • Corporate/Business/Nonprofit Partner Logos

    The official logos of the engineering programs are the primary means by which they are recognized. They should appear on all program-specific communications. The logos have been drawn and spaced with specific dimensions and should not be redrawn, stacked, modified or augmented in any way. The Cockrell logos are available to download in the Template...

    As more and more research projects move to collaborative funding and resources. We have solutions to those complex branding situations.

    The use of non-UT logos on Cockrell branded materials is based on rules and regulations issued by the University of Texas System Board of Regents, and on policies of UT Austin’s Brand, Trademarks, and Licensing Office and the Office of Student Activities. No Endorsement: Non-UT logos should not be used in a way that suggests the university or schoo...

  4. Identity | Brand. Our global brand is most effective when we project a clear and consistent image that positions Texas as a leading public research university in the nation. Logos. The Texas brand architecture system is rooted in academic tradition and excellence.

  5. Our visual identity and brand architecture are rooted in academic tradition and excellence. Any college, school or unit associated with the University should adopt the logo configurations, typography, color palette, and supporting marks when appropriate.

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  7. The Office of Brand, Trademarks and Licensing works to protect and promote the use of The University of Texas Systems name and logos and to ensure that the public can properly identify and associate the logos with officially licensed products bearing the institutions’ marks.

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