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Logos. Partner Brand Guidelines. United Way fights for the health, education, and financial stability of every person in every community.
To give the organization a national identity, the United Community Funds and Council of America adopted a new name and logo. The organization announced on July 13, 1970, that it would change its name from "United Funds and Council of America" to United Way of America.
we are united way uk United in our fight for the health, education and financial stability of every person, in every UK community. “At the very core of United Way UK is a belief that all individuals should be empowered through opportunity and resources to reach their true potential.”
- 1922 – 1952
- 1952 – 1972
- 1972 – 2004
- 2004 – Today
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The concept of Community Chest became popular after 1913, when the first fund was created in the United States, coordinating the collection of donations for 22 nonprofit agencies. More and more organizations in different cities joined this movement, so Community Chest needed a recognizable visual identity. In 1922, a logo appeared with a picture of...
In 1949 the first United Fund was created in the United States. It managed to raise a record amount of funds, so the campaign began to spread actively among charities. Many Community Chest affiliates included the word United in their name, so the movement decided to change its name to United Community Funds and Councils of America. Around the same ...
The logo changed after the charitable network was transformed into the United Way. The original symbol for the new brand was created by Saul Bass, the famous American designer who had designed the posters for the Alfred Hitchcock thrillers and the Stanley Kubrick feature films. He depicted a helping hand supporting a little man in the shape of a “Y...
The new logo that the designers worked on in 2004 is a direct continuation of the old concept. It inherited the so-called helping hand, but the color and shape of the elements are now completely different. Unlike the previous version, there is no gradient here. Only the palm without the wrist is left from the hand, and its lines have become smoothe...
Learn about the evolution and design of the United Way logo, a network of nonprofit organizations that collect donations for charity. See how the logo symbolizes care, support, and balance with a helping hand and a rainbow.
Oct 4, 2024 · The logo was introduced in 1972. It comprised three main symbols: a rainbow, a human figure, and a helping hand. Each of the symbols is in one way or another relevant to the organization’s mission. The human figure, for instance, represents the mankind, while the helping hand stands for the services and programs organized by United Way.
Learn how to use the United Way brandmark correctly and consistently in different media and applications. Find the color specifications, clear space requirements, minimum sizes, unacceptable uses and file naming conventions for the brandmark.
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Find official logos, images, and brand assets with usage guidelines on Brandfolder, the home for digital asset management. Sign in with OneLogin or United Way Online to access the brand assets.