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U is a free on demand TV service. Watch comedy, drama, entertainment and documentaries from U & W, U&Dave, U&Drama and U&Yesterday on your TV, mobile, tablet, or online. Whatever you're into, you'll be sure to find something to watch on U. Sign up for our newsletter.
The new U visual identity and brand architecture is set to be unveiled in 2024. Wolff Olins is working alongside UKTV's own in-house Creative team on a suite of assets for the rebrand, which will simultaneously launch across UKTV's free-to-air channels and its streaming service next year.
Jul 16, 2024 · Today marks the launch of UKTV’s new Masterbrand U, which sees its free streaming service transition to U and its free-to-air channels become U&Dave, U&W, U&DRAMA and U&YESTERDAY. Viewers will see the changes on air and across platforms, with all assets reflecting the new brand design system.
Jul 16, 2024 · UKTV has announced that U - its new masterbrand - will launch on 16th July, including a quality line-up of content of nearly 8,500 hours on its free streaming service, an uplift of almost 1,500 hours from the start of the year. The masterbrand will unite UKTV's family of free-to-air channels becoming U&Dave, U&DRAMA, U&YESTERDAY and U&W.
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Jun 6, 2024 · UKTV has announced that U – its new masterbrand – will launch on 16th July, including a quality line-up of content of nearly 8,500 hours on its free streaming service, an uplift of almost 1,500 hours from the start of the year.
