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  1. Apr 16, 2014 · The Air Jordan IV proved to be the perfect sneaker for Michael Jordan’s 4 th season in the NBA. Along with incorporating Jordan’s favorite features from its predecessor, including the visible air bubble and mid-cut profile, the sneaker was constructed to be more streamlined and lighter.

    • Air Jordan 4

      The Jordan 4 again boasted a mid-cut shape, heel TPU for...

  2. My IV’s were uncomfortable, feeling too narrow. I wore the laces really loose and they hurt every wear. Once I actually tightened the laces it forced the shoes to break in. Much better now. Note that I did this for 2-3 hours at a time, at home vs trying to do this when I’m out for the day and not being able to kick them off.

  3. Dec 13, 2021 · Crafted by Tinker Hatfield, the Air Jordan 4 followed up where the Air Jordan 3 left off, once again leaning into a 3/4 cut, visible Air cushioning and Jumpman branding. More agile and...

    • A Brief History
    • Air Jordan 4 Colorways
    • Collaborations
    • How Do Jordan 4S Fit Into Your Wardrobe?
    • How Much Do Jordan 4S Cost?
    • The Takeaway

    For Michael Jordan’s fourth signature sneaker, Nike designer Tinker Hatfield looked to the successes of the Air Jordan 3 to create a new, high-performance basketball shoe. The Jordan 3 jump-started Hatfield’s career with Jordan Brand and was heralded as a true differentiator in the basketball sneaker industry. Hatfield had a good thing going, so it...

    The Air Jordan 4 released in 1989 with four colorways: White Cement, Black Cement, Fire Red, and Military Blue. The White Cement and Black Cement colorways were the first to release, as they complemented the Chicago Bulls home and away color schemes, while the other two colorways, the Fire Red and Military Blue, released later in the year. Michael ...

    From Off-White to Union LA to Travis Scott, collaborations in the Jordan line are common. But it wasn’t always like that. In the 1990s and early 2000s, Jordan Brand kept creative decisions in-house, which limited the scope of design innovation. The only way a special iteration of an Air Jordan design was created was if a Jordan athlete wanted a Pla...

    Initially designed for high performance on the basketball court, Jordan 4s are now an ideal shoe for the streets. Simple colorways like the Air Jordan 4 Metallic Green are prime for everyday wear. Other, more sophisticated colorways like Air Jordan 4 Retro SE Sashiko are loud enough on their own to be a statement piece (especially if you bleach the...

    At the retail level, Air Jordan 4s usually cost $200 right now, making them one of the more expensive pairs in the Jordan line. But even at this price, they still typically sell out. The real value of Jordan 4s is then left to buyers and sellers on the secondary market. Over the past year on StockX, the average Jordan 4 traded for $340, or 70% abov...

    The Air Jordan 4 represents an important milestone in Jordan Brand’s history. Its innovative design shaped the future of the line and engaged in a collaboration strategy that continues to this day. Its prominence in pop culture and general popularity make it a smart choice for savvy collectors and investors, with many releases gaining value over ti...

  4. May 30, 2024 · From 1989 to today, a complete history of the iconic Air Jordan 4 sneaker designed by Nike's Tinker Hatfield and made famous by Michael Jordan.

  5. Aug 16, 2022 · You wouldn’t want to go even half a size up or down, so make sure you buy TTS (true-to-size) for the best and most comfortable fit possible. Speaking of comfort, the Jordan 4 is one of the more comfortable Retro Jordans out there with its Air Unit equipped midsole.

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  7. Jun 17, 2023 · While the Jordan 4 (IV) was created as a basketball sneaker, it would go on to transcend the court and become a staple in fashion and culture. With countless collabs and retros of the OG colorways, the Air Jordan 4 is one of the hottest sneakers available right now.

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