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Read & Download PDF The Challenger Sale by Dixon, Matthew & Adamson, Brent, Update the latest version with high-quality. Try NOW!
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Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions.
- Matthew Dixon, Brent Adamson
- Hardcover
3 The Challenger (Part 2): Exporting the Model to the Core 30 4 Teaching for Differentiation (Part 1): Why Insight Matters 44 5 Teaching for Differentiation (Part 2): How to Build Insight-Led Conversations 65 6 Tailoring for Resonance 101 7 Taking Control of the Sale 119 8 The Manager and the Challenger Selling Model 140
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Our best-selling Challenger sales book series — The Challenger Sale, Effortless Experience, and The Challenger Customer — is based on ongoing, exhaustive research across multiple industries and geographies. We wrote the books on what makes sellers win.
