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  1. Fascinated by the leaders who make impact in the world, companies and politicians with the capacity to inspire, Simon Sinek has discovered some remarkable patterns in how they think, act and communicate.

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    How do you explain when things don't go as we assume? Or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions? For example: Why is Apple so innovative? Year after year, after year, they're more innovative than all their competition. And yet, they're just a computer company. They're just like eve...

    Let me give you an example. I use Apple because they're easy to understand and everybody gets it. If Apple were like everyone else, a marketing message from them might sound like this: \"We make great computers. They're beautifully designed, simple to use and user friendly. Want to buy one?\" \"Meh.\" That's how most of us communicate. That's how m...

    Here's the best part: None of what I'm telling you is my opinion. It's all grounded in the tenets of biology. Not psychology, biology. If you look at a cross-section of the human brain, from the top down, the human brain is actually broken into three major components that correlate perfectly with the golden circle. Our newest brain, our Homo sapien...

    The difference was, Orville and Wilbur were driven by a cause, by a purpose, by a belief. They believed that if they could figure out this flying machine, it'll change the course of the world. Samuel Pierpont Langley was different. He wanted to be rich, and he wanted to be famous. He was in pursuit of the result. He was in pursuit of the riches. An...

    Dr. King believed that there are two types of laws in this world: those that are made by a higher authority and those that are made by men. And not until all the laws that are made by men are consistent with the laws made by the higher authority will we live in a just world. It just so happened that the Civil Rights Movement was the perfect thing t...

  2. May 4, 2010 · Visit http://TED.com to get our entire library of TED Talks, transcripts, translations, personalized talk recommendations and more. Simon Sinek presents a simple but powerful model...

    • 19 min
    • 19.9M
    • TED
  3. May 19, 2014 · What makes a great leader? Management theorist Simon Sinek suggests, it's someone who makes their employees feel secure, who draws staffers into a circle of trust.

    • 12 min
    • 9.7M
    • TED
  4. Sep 28, 2009 · SUBSCRIBE to the TEDx channel: http://bit.ly/1FAg8hB TEDx Puget Sound speaker - Simon Sinek - Start with Why: How Great Leaders Inspire Ac...more. Never miss a talk!

    • 18 min
    • 11.9M
    • TEDx Talks
  5. In 2021, Simon delivered a virtual talk that has had over 2 million views and is a direct response to looking at the concept of WHY through the lens of the COVID-19 pandemic. In this talk, Simon explores the ramifications that the pandemic has had on our sense of purpose.

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  7. Watch the full archive of Simon Sineks videos including the Ted Talk. The new videos are added daily. Subscribe to watch it here first.

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