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- Overview
- Available targeting methods for Video campaigns
To provide a comprehensive and consolidated view of your Audiences and make audience management and optimization simpler, you’ll find the following improvements in Google Ads:
New audience reporting
Detailed reporting about audience demographics, segments, and exclusions is now consolidated in one place. Click the Campaigns icon and open the “Audiences, keywords and content” tab and click Audiences. You can also easily manage your Audiences from this report page. Learn more About Audience reporting.
New terms
We’re using new terms on your audience report and throughout Google Ads. For example, “audience types” (these include similar, custom, in-market, and affinity) are now referred to as audience segments and “remarketing” is now referred to as “your data”. Learn more about the Updates to Audience terms and phrases.
Video campaigns run on YouTube and across the web through Google Ads. By targeting your Video campaigns on YouTube and Google video partners, you can advertise to people at moments that matter. With a wide variety of targeting methods available to you, such as demographic groups, interests, placements, and your data segments, you can reach specific or niche audiences based on who they are, what they're interested in, or what content they're viewing.
Audience targeting methods
Audience targeting methods let you define who you want to reach. Audiences are groups of people with specific interests, intents, and demographics, as estimated by Google. These include:
• Demographic groups: Choose the age, gender, parental status, or household income of the audience you want to reach.
• Detailed demographics: Reach users based on additional broad, shared traits, such as college students, homeowners, or new parents.
• Interests: Pick from available audience categories to reach people interested in certain topics, even when they may be visiting pages about other topics. Learn more About audience targeting.
• Affinity segments: Raise brand awareness and drive consideration with your video ads by reaching people who already have a strong interest in relevant topics.
Aug 10, 2024 · When 10-year-old Hazel Wells tries to run away from home, she finds out her weird neighbors, Cosmo and Wanda, are fairy godparents in disguise. $72.99/mo for 100+ live channels. No contracts or hidden fees. Available nationwide. Terms apply.
Jan 19, 2024 · Below is the list of best YouTube channels to learn Cloud Computing: 1. A Cloud Guru. The “A Cloud Guru” YouTube playlist titled “ACG Fundamentals” is an excellent resource for anyone looking to learn about cloud computing.
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