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  1. Jan 28, 2021 · Brands should prioritize ad spend in influencer marketing across social media and product placement in streaming content.

  2. Jun 21, 2022 · Here are seven reasons you should invest in your website and digital marketing strategy. 1. An optimized SEO strategy can promote organic growth. SEO stands for search engine optimization...

    • Diversify your strategy. Think of your digital marketing strategy like a stock portfolio. You wouldn’t put all your money into one stock, right? So, why would you put all your marketing budget into one or two strategies?
    • Gather and use first-party data. With third-party cookies going the way of the dinosaurs, first-party data is the new gold in 2024 and beyond. Instead of buying information from other companies, rely on your own assets to gather customer data.
    • Embrace email and text message marketing. Yes, email and text message marketing are still kicking and stronger than ever. You can target specific customers and segments.
    • Engage with influencers and brand ambassadors. Influencers and brand ambassadors aren’t just for fashion and beauty brands. They’re crucial players in the digital marketing world using the bandwagon effect and ‌authority bias.
    • There Are More People Online Than Ever
    • Connecting on A Personal Level Is Paramount
    • Digital Marketing Provides An Easy Ability to Build Affinity
    • Local Search Can Make All The Difference
    • Digital Marketing Can Be Recession-Proof
    • You Need to Be Prepared For The Recovery

    There is currently the largest volume of people online right now in the history of the world. Because without a doubt we are changing the way we Internet. If there’s one central tenet of doing business, it’s to be where your customers are. Right now, everyone’s customers are online. So, investing in digital marketing is the best (and really the onl...

    Now, more than ever, is the time to connect with your customers. Not just because you’re a business, but because you’re a human. As humans, we’re all in this together. We are all taking precautions. We are all quarantining in our homes. We are all eating weird things we had forgotten were in the fridge. We are all not wearing pants. So let’s talk a...

    Since digital marketing is the best way to connect, it’s also the best way to build trust. Chances are your customers are stressed. So instead of pulling back from them, deliver useful, honest messaging that can comfort and help. The most important things a brand can provide to people in a crisis are: 1. Clarity 2. Value Even if you can’t generate ...

    The changes in our behavior have made local search more important than ever. Even businesses that once paid little attention to local markets online need to rework how they target audiences using digital marketing. Although you might think social distancing, store closures, remote work, and “stay at home” government mandates would deter local activ...

    Every recession has a strategy that can withstand the worst of the worst. Why? Because it is: 1. Cost-effective (i.e., affordable to implement) 2. Agile(i.e., easily adaptable to volatile market changes) 3. Measurable(i.e., it can track any action to provide data-driven insight) 4. Sticky(i.e., once you connect with a prospect, you can endlessly re...

    Although current events may change how we operate for a long time, daily life will stabilize, consumer habits will normalize, and the resulting recession will end. When it does, the businesses that prepared the earliest and continued investing in digital marketing will succeed the most. A major impact of these changes will be more people growing ac...

    • How much investment is needed to hit revenue goals? So — where do you start? Well, the primary goal for most businesses is to generate sustainable long-term revenue growth.
    • What percentage of your marketing budget can you realistically afford to spend? Now, do you actually have $5,000 to spend on your digital ads? If you do, then great — you can continue to sustain long-term revenue growth with your existing advertising strategy.
    • What is the lifetime value (LTV) of your average customer? Lifetime value is a prediction of the profit attributed to the entire future relationship with a customer.
    • How well are you converting website visitors into leads and leads into customers? Now that you have an average lifetime value for your customers, you can work your way backward to see what your monthly advertising budget should be.
  3. Why Invest in Digital Advertising: The Path to Explosive Growth and ROI. “They say you have to spend money to make money,” goes the saying, and nowhere is this more relevant than in the digital landscape.

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  5. Feb 29, 2024 · Here are seven reasons why companies should invest in digital marketing to grow their business exponentially. 1. Reach potential customers worldwide. Digital marketing helps you break geographical barriers and allows your business to reach a global audience.

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