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- The short answer is that, for now, LG OLED TVs are still the ones to beat. They may not be as bright as Samsung’s new S95B screen, but the LG C2 OLED and LG G2 OLED do a better job with black levels and come with a more user-friendly smart platform. It also helps that the C2 OLED is cheaper than the QD-OLED-using S95B.
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Mar 26, 2024 · Samsung and LG, two of the leading TV manufacturers in the world, are popular brands with options for all: from the budget-conscious to the premium, no-holds-barred consumers. Also: Samsung...
Sep 2, 2024 · Samsung and LG are the two biggest TV brands in the UK, but which is best? Find out who comes out on top in our TV test lab as we look at some of the most popular models to see which offer the biggest savings and best performance.
- Overview
- Samsung TV vs LG TV: overview
- Samsung TV vs LG TV: smart TV platform
- Samsung TV vs LG TV: panel tech
- Samsung TV vs LG TV: formats
- Samsung TV vs LG TV: which should you choose?
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Versus
By Henry St Leger
Contributions from
Nick Pino
last updated 15 December 2022
Both Samsung and LG make great TVs, but how do you choose the right brand for you?
Samsung and LG are two large-scale tech manufacturers that sell some of the best TVs you can buy today for both high and low price points, though with different panel technologies for many of their high-end sets. You don’t need to know what these differences are right now, but they might be deal-breakers.
Both are South Korean manufacturers that sell televisions globally and have a significant presence in the UK and US – unlike Panasonic or Philips, brands that don't have licenses in North America – with a large install base and a broad range of televisions launched each year.
Both Samsung and LG use their own proprietary smart TV platform. Samsung's Tizen and LG's webOS are often considered to be two of the best smart TV platforms. But are fast and stocked with the latest apps, but there are a few differences.
LG has been leading with webOS – a minimal smart TV interface – since 2014. It uses a horizontal menu bar for commonly-used apps, streaming services, and inputs, with customizable placement so you can pick and choose where your favorite apps sit on the dashboard.
As you can see from the image above, the interface has changed in recent years, replacing its traditional overlay of apps for a full-screen view that's more spaced-out, but is still the best smart TV platform in our books.
Samsung’s Tizen platform doesn’t differ hugely in its layout (you could say it was influenced by the former). The OS cuts down on clutter, although this sometimes works against navigation – there are plenty of occasions when it's necessary to go hunting for a specific app. Thankfully that's made easier by a Smart Hub multimedia page that divvies up content from apps and from your own USB sticks/home network. The main difference is its search algorithm isn't as impressive as LG’s ThinQ AI software.
Today’s premium television market is divided into two panel technologies: OLED and QLED.
OLED, which stands for ‘organic light-emitting diode’, is a TV panel that can emit its own light instead of having light shone through it. The benefit of an OLED TV is that it enables brilliantly thin TV displays and the ability to control the brightness of individual pixels. OLEDs are known for their vibrant colors, deep black levels, and low brightness.
There’s often talk of ‘burn in’ images on OLED screens, but much of this is anecdotal, and you’d probably need to be working the set very hard for this to become a problem. All OLED panels are manufactured by LG Display, so you have LG to thank even if you’ve got a Sony OLED in your home.
QLED, on the other hand, is a proprietary technology developed by Samsung. QLED uses a filter of quantum dots to enhance color and contrast and make do with several dimming zones to vary brightness across the screen – rather than being able to do so with each pixel individually. QLED TVs are also a lot brighter than OLEDs (thousands of nits versus hundreds) though they can struggle to show both light and dark images as effectively at the same time as a result.
We’ve gone into this debate in more detail in our QLED vs OLED guide. It’ll be enough to say that OLED is generally suited to high-quality video formats in dark viewing environments, while Samsung’s sets lag on contrast (comparatively) but make up for it with a bright and impactful display.
That being said, Samsung is dipping its toe into OLED TVs, having launched the Samsung S95B in 2022. Although it's technically what Samsung is calling QD-OLED. Because in this display there's actually a whole new type of OLED technology – one that combines the famous self-emissive properties of OLED with the brightness and color range potential of QLED.
Both TV brands back a slightly different format for high dynamic range (HDR), with LG packing Dolby Vision into its premium range of OLEDs and Super UHDs, while Samsung favors HDR10+ for its premium TVs.
Both formats use what’s called dynamic metadata to tailor the output of the television to the content being displayed, so scenes of dark underground caverns or well-lit drawing rooms vary the levels of brightness, contrast, and picture processing accordingly.
Dolby Vision is really the more advanced format, with 12-bit color gamut instead of the 10-bit HDR10+, and is also more commonly found (both the Google Chromecast with Google TV and Apple TV 4K take advantage of Dolby Vision).
Admittedly, the preferred HDR format is only really a concern at the higher end of the price range, but those spending big should think carefully about which services they’re likely to want HDR content on.
Samsung is currently the market leader, but which TV brand you choose is entirely up to you, your preferences and whether any of the differences we've highlighted above are dealbreakers for you. It's worth bearing in mind, however, that you'll want to compare like for like. A high-end set for Samsung, for example, will always beat a budget set from LG, and vice versa.
Having said that, if you're looking for the most impressive picture quality out there, regardless of price, nothing currently beats LG's OLED panels for color and contrast (read our LG C2 OLED review).
In comparison, the best Samsung TV can sure light up a room, offering a higher boost in pixel density than its rivals, take a look at our Samsung QN900B Neo QLED 8K TV review. We also love Samsung's lifestyle sets, like The Frame QLED 4K TV (2022), for combining performance with style. And its mid-range TVs, like the Samsung BU8500, are truly excellent value for money.
You can't go wrong with either a Samsung TV or an LG TV, but knowing some of the key differences between their display technology, smart TV platform and formats should help you decide which TV brand is the right choice for you.
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- Henry St Leger
Apr 5, 2024 · Still deciding to purchase an LG TV versus a Samsung panel? Read our breakdown of each brand, and what models we recommend.
Jun 18, 2024 · Our verdict. By Alan Martin. last updated 18 June 2024. in Advice. When it comes to TVs, Samsung and LG make some of the best-rated sets around. Deciding between the two giants can be tricky, especially as both brands make products that span the price gamut from cheap and cheerful to ultra-premium.
Aug 19, 2024 · Unique Which? data can help you choose a TV brand that lasts. We surveyed owners of TVs from LG, Panasonic, Philips, Samsung, Sony and more to find out which sets develop the fewest faults over time
Aug 4, 2023 · In the case of an LED-LCD TV, a QLED TV or a Mini-LED TV, a TV’s backlight or LCD can go out. LEDs are often rated for between 40,000 and 60,000 hours of use, but that doesn't mean...
