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  1. Logo. For the vast majority of applications, the primary version of our logo should always be used. Our portrait logo is available by request, please email marketing@sheffield.ac.uk. Read the logo guidance. Download our logo

  2. If you have any further questions about how to apply our identity, please contact marketing@sheffield.ac.uk. Our brand guidelines will help you apply our identity in a confident, coherent and accessible way.

  3. Presents the full University logo on left hand side with the brand extension on the right, separated by piping. The brand extension adopts elements of the master brand's identity, eg colour and typeface. The brand extension is written over a maximum of 3 lines. Ampersands are used rather than ‘and’.

  4. The hallmark of a world-class brand is consistency and clarity. In the pages that follow, we explain the strategic thinking for how we position The King Saud University and introduce its new visual identity.

  5. Templates are available by clicking the link below to open Bynder, the University's template gallery. When opening the link below, you will be able to download the desired template within the program required.

  6. Primary logo. Our logo is the face of our brand. It brings together our name and our central proposition, ‘Knowledge Applied’. It is our most recognisable brand asset. Use the logo locked to the wordmark ‘Knowledge Applied’.

  7. Sheffield Hallam University has a strong and recognizable brand. The SHU brand is designed to be distinctive, memorable, and engaging, and it encompasses a range of visual elements that help to convey the university's identity and personality.

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