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  1. They inspired and empowered their organizations to take new actions that could renew profitability. In short, each had to lead a psychological turnaround. A version of this article appeared in...

  2. Using the results of surveys they conducted with employees at a wide range of Fortune 500 and other companies, they developed a model for how to increase workplace motivation dramatically.

    • Powerfully Diagnostic
    • Versatile and Holistic
    • Relevant to A Changing World of Work

    Rather than thinking of motivation as drive, which implies that being motivated is good and not being motivated is bad, it places motivation and emotion at the heart of a powerful diagnostic framework. In this framework we are always motivated by something but there might be a mismatch between our motivations and the situation we find ourselves in....

    These ‘human problems’ are as diverse as they are numerous. Examples include helping people to manage their motivations to reduce stress, enhance performance or develop better relationships. For organizational leaders it can mean managing the impact that they have on people by adapting their behavior, or it might mean deliberately creating an emplo...

    In the world of business psychology, Reversal Theory is also relatively unusual because it emphasizes dynamic aspects of personality, which in today’s changing and unpredictable environment, is helpful as it promotes adaptability. Indeed, Reversal Theory also shows how it is natural for us to be inconsistent and hold conflicting or paradoxical valu...

  3. Reversal Theory is a psychological theory that attempts to explain and understand human motivation and emotional experiences. It suggests that individuals have the capacity to experience and shift between opposite motivational states or “reversals” in response to different situations and goals.

  4. Reversal theory is a structural, phenomenological theory of personality, motivation, and emotion in the field of psychology. [1] It focuses on the dynamic qualities of normal human experience to describe how a person regularly reverses between psychological states, reflecting their motivational style, the meaning they attach to a situation at a ...

  5. Reversal Theory is a psychological framework that posits human emotions and motivations are not static, but are subject to change—even to their opposites—in different contexts or through cognitive reinterpretations.

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  7. Sep 16, 2012 · SYNOPSIS. Reverse the assumptions you make to provoke unconventional thinking patterns. Years back, chemists had great difficulty putting a pleasant-tasting coating on aspirin tablets. Dipping tablets led to uneven and lumpy coats. They were stumped until they reversed their thinking.

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