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  1. i'm going to san bernardinoring-a-ding-dingmilkshake mixersthat's my thing, nowthese guys boughta heap of my stuffand i gotta see a good thingsure enough, no...

    • 6 min
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    • fifthflower
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  3. Sep 20, 2004 · Mark Knopfler’s reflection on McDonald’s magnate Ray Krocs famous business acumen and infamous business tactics.

  4. The lyrics detail the story of Ray Kroc and buying out the McDonald brothers' hamburger restaurant. Kroc was a salesman for a milkshake mixing machine with 5 spindles called the Multimixer, and found out they were using 8 of these machines at a time.

  5. Jun 24, 2023 · Immerse yourself in the captivating music video of "Boom, Like That" song, featuring scenes from 'The Founder' movie. Experience the powerful storytelling as Mark Knopfler's music intertwines with the compelling narrative of Ray Kroc's journey in creating the iconic McDonald's empire.

  6. Dog eat dog, rat eat rat. Oh it's dog eat dog, rat eat rat. Kroc style, boom like that. You gentlemen are to expand. You're gonna need a helping hand now. So gentlemen, well, what about me? We'll make a little business history now. Or my name's not Kroc, call me Ray. Like crocodile, but not spelt that way now. It's dog eat dog, rat eat rat.

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  8. His next album 'Shangri-La' was released in 2004 with a tour proceeding in 2005. 'Shangri-La' continued the idea of storytelling with each song having a different story (e.g. Boom, Like That is referring to the story of Ray Kroc and McDonalds). A motorcycle accident in 2005 meant the tour was postponed but was continued later that year.

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