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In this episode, we dive deep into the remarkable journey of Ray Kroc, the visionary entrepreneur who transformed McDonald's from a small hamburger stand int...
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Jun 19, 2023 · Episode 9: Ray Kroc, former CEO of @McDonalds . Ray took the McDonald brothers business and built it into the largest fast food empire in the world. Learn ...
- 17 min
- 33
- Leaders Podcast
Feb 5, 2020 · By successfully selling franchises, Ray Kroc turned a tiny hamburger restaurant into a global giant.
- A Gift For Selling
- The Birth of McDonald's
- Key Business Practices
- Wealth and Charity
- The Man Behind McNuggets
- For More Information
Raymond Albert Kroc was born on October 5, 1902, in Oak Park, Illinois, just outside of Chicago. He was the eldest child of Louis Kroc, an employee of the telegraph company Western Union, and Rose, a homemaker. Kroc's mother earned extra money teaching piano, and her son shared her talent at the keyboard. Kroc was also fond of daydreaming; his pare...
In 1954, Kroc heard about McDonald's, a California hamburger restaurant owned by Richard and Maurice McDonald. Kroc learned they had five Multimixers and ran them almost without stopping. Kroc could not believe a restaurantcould sell so many milkshakes, so he went to see for himself. He quizzed the diners who filled the parking lot. They told him t...
Kroc played a major role in spelling out certain procedures that guaranteed McDonald's success. He wanted the corporation to have control over its franchisees, the local business people who paid the corporation to run its restaurants. Other chains let franchisees buy the right to open as many stores ina region as they could. Kroc sold his franchise...
McDonald's became Kroc's company in 1961, when he gave the McDonald brothers $2.7 million for their share of the corporation. Four years later, he sold stock in the company. Over the years, Kroc's shares in McDonald's made him rich; he shared his wealth with others. He started the Kroc Foundation, which supported research on diabetes (which killed ...
As he built his fast-food empire, Ray Kroc had important help from key employees. One of these people was Fred Turner. He worked the grills at the first McDonald's in Des Plaines, Illinois, training to open his own franchise. In 1957, he started working in Kroc's corporate office. He also helped start new restaurants, sometimes sweeping parking lot...
Books
Kroc, Ray, with Robert Anderson. Grinding It Out: The Making of McDonald's.Chicago: Henry Regnery Company, 1977. Love, John F. McDonald's: Behind the Arches. Rev. ed. New York: Bantam Books, 1995. Schlosser, Eric. Fast Food Nation.Boston: Houghton Mifflin, 2001. Vidal, John. McLibel: Burger Culture on Trial. New York: The New Press, 1997.
Periodicals
"McDonald's Vandal Sentenced to Prison." The Houston Chronicle(September 14, 2000): p. 22. "McMissteps." Forbes(December 10, 2001): p. 76. Pepin, Jacques. "Burger Meister." Time(December 7, 1998): p. 176. Saporito, Bill. "Fallen Arches." Time June9, 1997): p. 42.
Web Sites
McDonald's Corporation. [On-line] http://www.mcdonalds.com(accessed on August 16, 2002). "McSpotlight." McInformation Network. [On-line] http://www.mcspotlight.org(accessed on August 16, 2002).
Jan 26, 2017 · Esquire named Kroc to a list of 50 people who contributed to American life in the 20th century, placing him in a category of visionaries, alongside the likes of Abraham Maslow, Reinhold Niebuhr,...
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Aug 1, 2016 · This Ray Kroc McDonald's documentary highlights his relationship with McDonald's, including meeting the McDonald brothers, Dick and Mac, while working as a milkshake machine salesman. The real Dick McDonald is interviewed and footage of Ray Kroc speaking at Dartmouth College in 1974 is shown.
