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Innovation Research Themes for Our Changing Environment: Insights from the 2019 PDMA Doctoral Consortium. A Rindfleisch, R Mehta, V Sachdev, N Danienta. Journal of Product Innovation Management...
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Academic Director, MS in Technology Management Program, University of Illinois at Urbana-Champaign, 2018-2019; Associate Professor of Business Administration, University of Illinois at Urbana-Champaign, 2017-2023; Assistant Professor of Business Administration, University of Illinois at Urbana-Champaign, 2011-2017; Recent Publications
Nov 14, 2018 · Abstract. Our understanding of creativity has come a long way from when it was considered to be a mystical power. Indeed, creativity has grown into a defined cognitive process that can be influenced by a diverse range of internal and external factors. This article begins with a brief discussion of the history of creativity as a psychological ...
- Ravi Mehta, Darren W. Dahl
- 23
- 2019
- 14 November 2018
Mar 21, 2012 · Results from five experiments demonstrate that a moderate (70 dB) versus low (50 dB) level of ambient noise enhances performance on creative tasks and increases the buying likelihood of innovative products. A high level of noise (85 dB), on the other hand, hurts creativity.
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The implications of the taxonomic framework for creativity research are examined. The new taxonomic framework contributes to the understanding of creativity research through the introduction of a comprehensive heuristic to guide future research and the interpretation of previous studies. download Download free PDF.
