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Oct 8, 2020 · Prime Day kicks off Tuesday, October 13 at 12am PT and runs for 48 hours, delivering two full days of shopping on more than a million deals worldwide for Prime members.
Sep 28, 2020 · Prime Day 2020 kicks off at 12AM PT on Tuesday, October 13th and will end at 11:59PM PT on Wednesday, October 14. Amazon Prime Day has been happening for several years, so you probably know...
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By Matt Swider
last updated 24 May 2021
Amazon Prime Day deals launch weeks before Black Friday 2020
(Image credit: Amazon)
Enough with the Amazon Prime Day 2020 date delays and speculation. The official details have been announced by Amazon and its Prime Day deals marathon will finally happen next month.
One of the key differences this year in the build up to Prime Day is a new initiative from Amazon to encourage buyers to spend with small businesses - and can see you get bigger discounts on Prime Day deals.
If you spend $10 / £10 at selected businesses, Amazon will credit you back that amount to use on Prime Day itself as way of supporting these smaller outlets.
Amazon Prime Day 2020 will be very different from past Prime Days for a couple of reasons: the dates have shifted, new in-demand video game consoles are launching (namely PS5 and Xbox Series X), and people haven't been to stores in large numbers in months.
Prime Day deals could help relieve in that pent up demand for online shopping with big discounts and, in turn for Amazon, lure more members into the Prime subscription service.
No coincidence on the timing, Amazon also just launched a new lineup of Amazon Echo and Ring products. The new Amazon Echo (2020) range is spherical, more powerful and (apparently, as we've not been able to try it in these Covid-facing times) will sound more impressive too.
The Kids Echo range features animal prints on top to make them more friendly to speak to, and the new Ring Dash Cam is set to be a big push this year.
Our prediction is that the new Fire TV Stick, and especially the new Fire TV Stick Lite, are going to be huge Amazon Prime Day deals this year.
Having just been launched, it would be odd if they get discounted already (although we can't see a Prime Day where a Fire TV stick isn't on sale for lower-than-RRP, so maybe it will) but as part of a bundle with other devices, we reckon this is going to be a big hitter.
In the US, Amazon is facing new competition from its biggest rival: Walmart has just launched something called Walmart Plus, which is aimed at competing with Prime, at least when it comes to speedy shipping and everyday item discounts.
We'd expect some other retailers and brands to be launching competing sales at the same time to gain some of the spending frenzy that usually accompanies Prime Day (remember, last year Amazon made more money in July on its own sale than it did throughout Black Friday, which shows the importance to this brand), and we'll be keeping you up to date with what the competitors are doing.
Oh, and let's not forget the strong rumors right now that the iPhone is set to launch on the same day - if you're an Apple fan and still want to pick up a cheap Echo, Ring Video Doorbell Pro or improve your home Wi-Fi network, make sure that you get your deals delving done early.
Prime Day gives Amazon a way to launch deals earlier than its competitors, as October isn't quite fitting for even the earliest Black Friday deals. In other words, it's going to be one long deals season over at Amazon, starting on October 13.
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- Matt Swider
Sep 28, 2020 · Prime Day 2020 will start on Tuesday, October 13, at 12 AM and end at 11:59 PM on Wednesday, October 14. What to expect. If previous years are anything to go by, expect to see deals on Amazon...
Sep 29, 2020 · Save the dates: Amazon Prime Day 2020 starts Tuesday, Oct. 13 and runs through Wednesday, Oct. 14. We're here to help you cut through all the noise, to find the best deals in all the...
Sep 28, 2020 · Amazon Prime Day 2020 actually runs for two days - confusing, we know, but great news if you’re in the market for a discount. Following a postponement from the usual mid-July period, many of...
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Sep 27, 2020 · Amazon has finally confirmed that Prime Day 2020 will kick off at 12 AM PT on Tuesday, October 13 and will run through 11:59 PM PT on Wednesday, October 14.
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