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  1. Oct 18, 2022 · WASHINGTON—Oct. 18, 2022—At NAB Show New York, Pearl TV, the coalition of U.S. broadcast companies transitioning to NEXTGEN TV, today announced it has developed a FastTrack program to accelerate development and retail availability of low-cost upgrade accessory receivers. The program will create a diverse market of accessories that will bring NEXTGEN TV features to 91% […]

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      The research tested a new NEXTGEN TV marketing campaign,...

    • Events

      Panel Discussion moderated by Pearl TV’s Anne Schelle Las...

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      For general inquiries about Phoenix Next Generation...

    • For Broadcasters

      RUN3TV. RUN3TV is a TV web platform for broadcasters that...

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      About Pearl TV. Pearl TV is a business organization of U.S....

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      Video Enhancements with High Dynamic Range Add Pop to the...

  2. Pearl TV is a business organization of U.S. broadcast companies with a shared interest in exploring forward-looking broadcasting opportunities, including innovative ways of promoting local broadcast TV content and developing digital media and wireless platforms for the broadcast industry. Pearl’s membership, comprising more than 820 network ...

  3. Apr 23, 2022 · WASHINGTON —April 19, 2022—Pearl TV, the coalition of U.S. broadcast companies transitioning to NEXTGEN TV, and MediaTek have launched ‘FastTrack to NEXTGEN TV,’ a program that accelerates and streamlines the path for adoption of NEXTGEN TV technology by consumer electronic makers producing smart TVs and related devices at volume.

  4. Oct 8, 2024 · NEW YORK —As the rollout of NextGen TV broadcasts hit a deployment milestone making them available in more than three out of four (76%) of U.S. households, Pearl TV is highlighting how local stations are adding new technologies offering improved audio and video capabilities as well as interactivity and other innovative features for TV viewers.

    • George Winslow
  5. Nov 8, 2022 · Pearl TV, the coalition of U.S. broadcast companies transitioning to NextGen TV, has developed a “FastTrack” program to accelerate development and retail availability of low-cost upgrade accessory receivers. The program will create a diverse market of accessories that will bring NextGen TV features to 91% of households that have displays ...

  6. Oct 18, 2022 · WASHINGTON —The Pearl TV coalition today announced two steps it is taking to help TV broadcasters realize more of the monetization potential of ATSC 3.0—one related to advertising and the other aimed at increasing the number of TV viewers who can watch NextGen TV. Pearl TV has expanded its support for digital video advertising technology in ...

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  8. Apr 23, 2022 · Pearl TV Launches RUN3TV, a New TV Web Platform That Brings Interactive Experiences and Streaming Content To Over-the-Air Viewers for the First Time Built by Broadcasters for Broadcasters, the RUN3TV Platform Enables Interactive Content to be Easily Deployed Across NEXTGEN TV Receivers WASHINGTON —April 19, 2022— Pearl TV, the coalition of U.S. broadcast companies transitioning […]

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