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Apr 21, 2015 · While the campaign’s print ads were a staple in hip-hop and urban-culture publications, it was its radio and TV spots that allowed St. Ides's salesmen room for creativity.
- Kyle Coward
Apr 24, 2020 · What began as an effort to document and find oneself in a current, a development that simultaneously involved fashion, music, photography, and performance, by the late ’90s had become a business...
- Seph Rodney
- Run DMC for Adidas.
- Biggie for St. Ides.
- Jadakiss for Reebok's Allen Iversons.
- Grand Puba, Large Professor, and Pete Rock & CL Smooth for Sprite.
Hip-hop DJs and MCs originally performed in local house parties and community centers, city parks, neighborhood block parties, and, eventually, local clubs. By the mid-1970s, performance venues included local clubs whose proprietors recognized the commercial potential of this artistic expression.
Jan 29, 2024 · The rise of sub-genres and streaming services helped solidify hip-hop’s place in the industry while shifting the standards for rappers. Acts like Lil Uzi Vert and Lil Yachty first gained notoriety on the internet as viral acclaim became as valuable as street credit.
Dec 14, 2020 · This timeline of hip hop culture traces the beginning of the movement in the 1970s to the early 1980s. This 13-year journey begins with The Last Poets and ends with Run-DMC.
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Rap Music’s First Golden Age, 1980–1991. Rap Music, Politics, and Sampling in the Late 1980s. Hip Hop Goes Mainstream, 1990–1999. The Resurgence of the Underground, Women Rappers, the South, and Latinx Rap, 1997–2001. Hip Hop in the 21st Century: Rap Takes Control of the Mainstream.
