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- 1919 – 1921
- 1921 – 1970
- 1970 – 2000
- 2000 – Today
In 1919, a company named Takachiho Seisakusho was founded. Its logo featured a black rectangle with a schematic representation of a lens, initially produced for microscopes and later for cameras. Takachiho is the Japanese equivalent of the Greek Olympus. This small town on the island of Kyūshū is where Japanese gods descended. The Sun Goddess Amate...
In 1921, the company finally stabilized, stopped producing thermometers, and focused on microscopes. A trademark, Olympus, was created and registered for them. The name served as an analogy to the Japanese Takachiho but was more understandable to European consumers whom Takeshi Yamashita targeted. The lens image from the past was used for the new e...
In 1970, Olympus introduced a radically different logo. The absence of graphic drawings and large blue capital letters indicated a modern and robust manufacturer ready to compete with European brands. The logo conveyed reliability and professionalism. Interestingly, despite the logo’s substantial presence, the devices differed from competitors by t...
For the new millennium, the corporation developed a logo representing a future technology manufacturer. The inscription Olympus, as a symbol of technological harmony and perfection, remained unchanged. A yellow stripe at the bottom brought freshness and novelty to the emblem. It seemed to illuminate the name, placing it in rays of sunlight. Thanks ...
- 12 October 1919
- Shinjuku, Tokyo, Japan
- Takeshi Yamashita
- olympus-global.com
The Olympus Communication Symbol. Visit our global site to see our Communication Symbol. The combined Olympus Logo and yellow auxiliary element (Opto-Digital Pattern) is known as the Olympus Communication Symbol. It is designed to visually express the Olympus brand identity.
The Olympus brand was introduced in February 1921. This logo was used for microscopes and other products. Brochures and newspaper ads for cameras also sported this logo.
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Why does Olympus have a yellow inscription?
The Olympus Communication Symbol. The combined Olympus Logo and yellow auxiliary element (Opto-Digital Pattern) is known as the Olympus Communication Symbol. It is designed to visually express the Olympus brand identity.
