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In high-awareness markets, we lead with the N Symbol. There is power in owning a letter of the alphabet: it’s universal and instantly identifiable as shorthand for our brand. However, without Netflix Red, the N Symbol might not read as Netflix, which is why it always appears in its signature color.
Logo. Symbol. Looking for brand guidelines? Read more here →.
Explore Netflix's brand guidelines and assets on the official site.
Explore the fascinating Netflix logo history. Learn about the changes that have shaped Netflix's brand identity.
Sep 6, 2023 · Explore the evolution and impact of the Netflix logo, a symbol that's redefined the streaming service's brand identity and global reach.
Dec 4, 2023 · Netflix logo is an iconic visual that people recognize instantly across the globe. But, the design evolved over the decades from a cluttered combination logo to a modern minimalist symbol. The changes in the logo were made to accommodate the new offerings to its services.
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Why does Netflix have a N symbol?
The first logo Netflix pushed for actually had an icon attached to it, compared to its current clean and red “Netflix” wordmark logo. The first logo used a serif font to spell out the company’s name, with a black-to-purple film reel curling out from between “Net” and “Flix”.
